In this promotional video, author and entrepreneur Mike Michalowicz explains why traditional coaching has become diluted and introduces the Fix This Next Advisor program as a solution for coaches seeking a distinct, high‑impact niche. He outlines the core premise of the Fix This Next methodology – a systematic toolset that helps advisors quickly identify an entrepreneur’s single biggest challenge and guide them to a resolution. Michalowicz leverages his credibility (author of Profit First, Clockwork, The Pumpkin Plan, and Fix This Next) and the established brand reputation to position the advisor credential as a trusted, market‑differentiating asset. He details the program’s components: an online toolkit, 24/7 training, a searchable directory, and ongoing brand support. The video concludes with a call to action for coaches to join the program, promising immediate differentiation, client acquisition advantages, and the ability to “fix” the next business problem for their clients.
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You ever meet someone and tell them you're a coach and then they're like, "Oh, my uncle's a coach too." Oh my God, the term coaching has become so bastardized, so generic. Everyone and their mother and apparently their uncle is a coach. Well, no more. That's why I started Fix This Next, specifically for coaches who want to become Fix This Next advisors. This is a toolkit that allows you to go into a client and pinpoint their specific problem. Now, traditional coaching is if you're a sales coach, you go in with your sales agenda. If you're a or HR coach, you go in with their staffing capabilities and services and tools. As a Fix This Next coach, you'll have a very specific strategy and tool that distinguishes you from everyone else because you'll be able to pinpoint the challenge of the client. I'm Mike Michalowicz. I'm the author of Fix This Next. I've been privileged now to be a small business author for over 12 years. I've written books like Profit First, Clockwork, The Pumpkin Plan, My newest book, the book I'm most proud of, is Fix This Next. I developed a strategy to pinpoint the challenge entrepreneurs have. My books have been translated into over 20 languages. I've spoken most of the countries, it seems, in our modern world, and I've consulted personally with countless entrepreneurs. I have found the biggest challenge entrepreneurs have is knowing what their biggest challenge is. And the problem is they can't find it on their own. They're too much in the forest, they can only see the trees. They need an outside expert, an advisor, to guide them to their biggest challenge and hold them accountable to the resolution. That's why I want to invite you to become a Fix This Next advisor. Because with my toolset and our work together, we can pinpoint what your client's challenges are and fix it. The best part too is you're gonna stand out. You're not a standard coach anymore. Now you're someone with a very specific toolset, a very specific credential, credential that's backed by an established brand. Profit First, Fix This Next, all my books are established in this community. People trust it. Entrepreneurs trust it. Now they want to work with a trusted advisor— you. As a Fix This Next advisor, you're gonna immediately stand out from the competition. You'll have a credential. You'll be associated with the brand that distinguishes you in the market because you can pinpoint the biggest challenge entrepreneurs have and direct them to a resolution. You'll get immediate access to my online toolset, which means you'll have the guidance and the equipment to analyze your clients immediately. Of course, it's backed with full online training available 24/7, and you'll be included in our directory, which simply means when a reader is looking for a Fix This Next advisor, they're going to find you. So what are you waiting for? It's time to come and fix this next advisor. Click on the button. Let's get started. [MUSIC] [MUSIC]
