Ask customers what's wrong with your industry, not your business. People won't criticize you directly due to social pressure, but they'll tell you the truth about broader market problems. Fix those and you'll outcompete everyone else.
If you're a business owner who wants to improve their business, there's a secret way of doing it. Do not ask your customers, what am I doing wrong? They know social consequence. They won't tell you. Instead, ask your customers, what's wrong with the industry? Now it's the person who's not in the room and they can speak the truth about your industry. You fix that and you dominate the industry. I've been hiding behind this bar to make sure no one was here so you could hear the truth. Don't ask what's wrong with you. No one will tell you the truth. Ask them what's wrong with the industry, and that's the thing you need to fix.
