Diane GardnerFounder, Adept Business Solutions · Profit First Professional

Why Mom Entrepreneurs Love My Books

13 Aug 2026 · 1 min

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1:19

In this spoken segment, the author recounts how a mother discovered his "Toilet Paper Entrepreneur" book after her college‑age child left it at home, prompting the mother to call him. Initially the author assumed his audience was college students, but repeated contacts from mothers revealed a new niche: mom entrepreneurs. He learns that these women appreciate a male author who does not "pander" to a female audience, valuing genuine support over condescending encouragement. The mothers explain that they are launching businesses now that their children are in school, fulfilling long‑held dreams. However, many face a paradoxical partnership dynamic: their husbands verbally encourage the venture but emotionally and financially resist it, citing concerns about money and family disruption. The author concludes that his book provides the belief, guidance, and non‑pandering support these women need.

Chapters

I got a call from a mother once I had my books out there of one of these students who had purchased a Toilet Paper Entrepreneur book but left it at home and never read it. So the mother of this student started flipping through it and was like, oh, this is pretty good. She called me. At first, I rejected the thought that a mom entrepreneur would want my book. But by the second or third person calling or contacting me via email and saying, you wrote your book for me, I was like, oh, my niche has found me. I thought it was college students. It's mom entrepreneurs. I asked them, it was fascinating. I said, this book is admittedly a little soft and warm. Why would you resonate with this? They said, this is the first time a male author is not pandering Pandering to the female audience. I'm like, wow. I'm like, I didn't even really realize guys do that. Why would anyone pander? An entrepreneur is an entrepreneur. And as I learned, no, a lot of male speakers intentionally or otherwise pander to the audience like, oh sweetheart, you can do this. Good luck. You got this. They don't mean it. But I believe in female entrepreneurs. I believe in male. I believe in entrepreneur, period. I asked also, I said, well, why would you consume books? And the common feedback was, I'm starting a business because my children are in school now. And this has always been my dream. My partner, often a husband at home, is a verbal supporter, like go for it, but an emotional detractor, like, but you're screwing us. Go for it because it's your dream, sweetie. But there goes our vacation money. You're killing us. I gotta fund you. So they're like, the male counterpart is in this weird duplicitous kind of relationship with me. I just need someone that believes in me and give me support and guidance. And your book's doing it.