Entrepreneurs struggle with big goals like calling 15 prospects because the payoff feels distant, while email gives instant dopamine hits. Break the goal into smaller steps and pair each with a quick reward, like a 5-minute social media break, to create immediate incentives that keep you moving.
Wanna know why entrepreneurs struggle getting the big things done? It's because of hyperbolic discounting. Here's how it works and how to overcome it. Most entrepreneurs set big goals for themselves, calling 15 new prospects to get business. It's too far away, too big, too overwhelming. The reward's way out. So instead, we check email every few minutes to see what's going on. Quick rewards every time a new email arrives, but nothing's getting done. So set a big goal, but give yourself rewards throughout. Maybe every phone call you make to a prospect, reward yourself with a 5-minute social media break. Boom.
