Diane GardnerFounder, Adept Business Solutions · Profit First Professional

You are a Manufacturer...yes YOU!

31 Jan 2017 · 1 min

Watch on YouTube

1:21

In this brief talk, Mike Michalowicz asserts that every business, regardless of industry, functions as a manufacturer. Traditional manufacturers produce tangible products, while service‑oriented businesses create intangible deliverables such as emotions, confidence, protection, or fun. He explains that manufacturers first identify what they are producing, then reverse‑engineer a prototype and map the steps needed to reproduce it efficiently and consistently. By mastering this process—knowing the exact emotional or functional outcome you deliver and optimizing the path to achieve it—businesses can increase reliability, reduce waste, and make clients fall in love with their brand. The core takeaway is to treat your business like a factory: define the deliverable, prototype it, and systematically refine the production process.

Chapters

Hi, it's Mike Michalowicz here, and I want you to know that your business is a manufacturer. In fact, every business is a manufacturer. I'm going to be devoting a new book to this core concept, but you got to know this right now. What do you mean, "you're a manufacturer"? Because you're creating, at the end of the day, if you're a traditional manufacturer, a product, or if you're a service-oriented business, you're creating an emotion, a feeling for the client. If you're an accountant, You manufacture confidence in the numbers. If you're a lawyer, you manufacture protection for your clients. If you're in a, I don't know, you name the industry, a roller skating rink, you create fun for your clients. That's what you manufacture. And what manufacturers know is you must reverse engineer what you create. Every manufacturer makes a prototype and they take that prototype and they reverse engineer the steps to get there. To get there as efficiently as possible and as consistently as possible. That's what you gotta do in your business. So, what do you manufacture? Understand that first. It's an emotion if you're a non-traditional manufacturer. Once you understand that deliverable, confidence or fun or protection or whatever it is, then reverse engineer the steps that get you there. The more efficient you can get there and the more consistently that you get there, The more clients will fall in love with your brand.