You Know My Name
5 Nov 2021 · 0 min
0:20
In this brief monologue, the speaker argues that when families plan a visit to a circus, they overwhelmingly choose the Ringling Brothers and Barnum & Bailey Circus because the name is familiar. The familiarity of the brand acts as a heuristic for safety and reliability, making it a ‘safe bet’ for consumers who prefer known entities over unknown alternatives.
