How AI Customer Support is Taking Over

20 Jun 2026 · 1 min

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Gordon Ramsay's Polly AI, Caesars, and Rosewood are using AI customer support because it improves service, not cuts costs. A financial services firm uses an AI phone line to handle thousands of bereavement calls with empathy.

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What's your favorite our AI does customer service better than humans could implementation? We've got a bunch, right? I think that we built our brand on Las Vegas and on hospitality more broadly. We work with Gordon Ramsay, for instance. He is the brand face of Polly AI. We did a big Super Bowl ad. We work with Caesars, we work with Boca Raton. We just closed our first deal with the Rosewood. To me, those are precious because it's really about like those guys don't mess around with customer experience. If they're implementing this, it's because it's better. Like you hear those names and you're just like, yeah, they didn't go there to like penny pinch. And then, you know, we have some other examples, including like financial services where we have this like phone line that deals with a lot of customer issues. I won't name the client, but, you know, a large portion of them are to do with bereavement.