Dr. Koen PauwelsDr. Koen PauwelsBest Marketing Academic on the Planet

Dr. Koen Pauwels's videos and podcasts

74 items

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Dos and Don'ts of Digital Goals

2y ago
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Gear up for digital transformation

2y ago
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How to make your moonshot work

2y ago
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Marketing in challenging categories

2y ago
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Amazon Video outperforms at MASS

2y ago
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Digital ads: what, when, how and why

2y ago
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Are your KPIs CRISP LAMAs?

2y ago
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Privacy and Performance in Digital Ads

2y ago
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How to survive your next price war

2y ago
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Analyze real data, data scientists!

2y ago
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Differentiated brands get 7x the affect

2y ago
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Webrooming: how to amplify online ads

2y ago
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Dynamic pricing

2y ago
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Advertisers react to user Ratings

2y ago
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The Dark Side of Warranties

2y ago
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Is MAP good for your brand?

2y ago
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Your search hurts: IKEA of disinformation

2y ago
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Video moves you

2y ago
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Happy Bday, MDC! Cheers 2 first 4

2y ago
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Shoppertainment and small box

2y ago
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Reimagining physical stores

2y ago
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Dynamic pricing for EVs

2y ago
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New in Responsible Research

2y ago
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Retail media feeds the funnel hips

2y ago
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FAQs on differentiation from WARC podcast

2y ago
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Retail Media Distinct and Different

2y ago
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How do marketers drive change?

2y ago
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Deli distinctiveness and differentiation

2y ago
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Which type of digital ads boosts sales

2y ago
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How ChatGPT changes our research

2y ago