Dr Allen Nazeri DDS MBAHealthcare M&A Expert

Do you want to sell more dentistry? | Dental Practice Management

31 Dec 2019 · 1 min

Watch on YouTube

1:04

Dr. Allen Nazeri (DDS, MBA) delivers a short coaching-style YouTube clip advising dental practices how to increase sales by using visual cues and ensuring staff visibly model dental products/treatments (e.g., wearing whitening trays, maintaining good dental appearance). He argues that staff should visibly use and believe in the practice’s products—using a car-dealer analogy—to increase patient inquiries and conversions.

Chapters

You want to sell more dentistry, you want to sell more whitening? Have everyone in your office just wear a plastic tray. Everybody starts asking you what, is that why everybody's wearing it? Well, we like to keep our teeth white. People will start asking and you will start selling more. More of that. Your office manager, if your office managers are having missing teeth, crooked teeth, how can you sell an orthodontic treatment to them? Okay, and I see this often, right? So they're trying to convince the patient to an implant, but they have a big gap themselves. Okay? So as dentists, you need to create that image that everything is good and you're using the best products, like going and buying a Mercedes Benz. But the, but the manager for the dealership is driving, let's say Ford or Toyota. If you believe in your own product, you have to have it. You know.