Dr. Allen Nazeri (DDS, MBA) presents concise practical advice for clinicians starting a dental or medical practice, emphasizing non-technical investments. He identifies five core areas to focus on: leadership, team building, communication (including sales and marketing), and customer experience to build revenue and patient loyalty.
Chapters
Start a practice, there are several key areas that you need to focus on. And unfortunately, many dentists, they invest money basically in their practices, technology making their offices beautiful, but they do not invest in themselves or their team members. So let me cover these areas for you. Number one is leadership. Leadership is about leading a group of people to a common vision and purpose. Then there's team building. How do you put a bunch of people together so they have the right chemistry so they can achieve the desired results for your company? Number three is about communication, sales and marketing. How do you communicate effectively? How do you sell an idea, product or service to your team members or to your patients? Because without sales, there won't be any revenue. And finally, it's about customer experience. How are you able to create a loyal fan base of patients that they don't have to look elsewhere.