How can helping your clients discover their WHY, HOW, and WHAT make a difference in your coaching?

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Hello and welcome to our Y2Y event for the month of July. We have a great show for you guys Today we're going to talk about how helping your clients discover their YOs, their Y operating system can make a difference in your coaching. So we have a great slate of guests. So one of the things I'm going to do because you guys have asked us to do this, I'm going to review the nine whys really quickly before we get started because a lot of times people are joining for the first time and don't know what they are. So the nine whys are Number one, contribute to contribute to a greater cause. Number two, trust to create relationships based on trust. Number three, make sense to make sense out of things, especially if they're complex and complicated. Better way to find a better way and share it with the world. Right way to do things the right way in order to get results. Challenge the status quo. To think differently and challenge the status quo. Mastery to seek mastery and understanding. Clarify to make crystal clear and understandable. And finally see simplify to decrease complexity. So everyone who takes the Y discovery comes out with one of these why's. So you're going to hear those terms thrown around a lot today and I wanted to base somewhere so that everybody knew what they are. So the other thing I want to mention before we get started is Bailey is going to put a code up on the screen for using the Y2Y code so you can take the Y for 50% off during the show and immediately after so you don't have to do it right now. So save that code, go to our website and get 50% off taking the why discovery. So it's www.whyinstitute.com. so let's get started. I'm going to start introducing our guests. The first guest that we're going to introduce is Melanie Ake. She's a professional purpose coach, a speaker, a leadership evangelist. She's the founder of Everyday Leaders and host of the Everyday Leaders 50 and 50 podcast. She's also a best selling author. She's discovered that her greatest strength is to add value to others by connecting people to their purpose through creating programs that inspire them to explore, develop and share their passion. So I've known Melanie for quite a bit now and I can tell you that is exactly Melanie. She just simply believes that we all have the potential to help each other realize and live our dreams that inspire positive change in the world. And and her yos is challenge the status quo by finding better ways and making sense of the complex and challenging. Welcome, Melanie.

Thank you so much, Dan. It's so great to be here today. I love this.

I can't wait to talk to you some more. Our next guest is another of our coaches is Kathy Simmons. She's an executive and leadership development coach and the founder and CEO of Medier Associates. She is passionate about connecting her clients with the right people and resources in order to enhance their lives and their careers. She has worked with thousands of senior executives and board members globally for over 25 years. And in the early 1990s, she founded and served as the CEO of Netshare, one of the first pioneer networks for executives that was cited by both Forbes and Fortune magazine. So since 2015, she has also served as the executive director of career services for Blue Steps, a part of the association of Executive Search and Management Consultants. She's also an active member of the Forbes Coaches Council. So that's a mouthful. Welcome, Kathy.

Well, I'm old. What can I say?

You've done a lot right? So it's not old. It's. You've got a lot of experience. If we look at age like levels in a video game, you're at a really high level. I tell everybody I'm at level 51. You got, you got to work to get to level 51. Right. So her why is to contribute. Her how is to find a better way and what is to challenge. So her and Melanie share the same how and what.

They just have a different why. So this is good stuff that we're got these two great coaches on. So let's bring on the rest of our guests. Joe Aik from Joe Ake Studios. You'll recognize that he has the same last name as Melanie and he's her husband. His why is trust, his how is mastery and his what is make sense. Welcome Joe Ache.

Thank you, Dan. It's great to be here.

Great to have you. Jodi Bondi, the founder and owner of who's yous Photo Organizer. I love that play on words, Jodi. Her why is to make sense, her how is to find a better way, and her what is to clarify. So welcome, Jody.

Thank you so much for having me, Dan.

I recognize that background. I might have seen that before. And then finally, our final guest is Pupa Codabande. I hope I said that right. Pupac, you can correct me when you come on, but she's a global business leader. She's a general manager who's currently in a career transition. So her why is to make sense. Her how is to find a better way and her what is trusted. She and I and Kathy had a fantastic session not too long ago to look at her yos and we had a great conversation. I'm sure we share a little bit about that. Kathy and poopock. So let's get started. You guys ready for some questions?

Yes.

All right. I love nodding heads when I ask a question. The worst thing that can happen is you do these and I say, are you ready? And everybody says no. So let's start with the coaches, because Melanie and Kathy, you were one of our early adopters. When we started growing the y institute and sharing it with coaches across the country, you were one of the first ones to hop on board. So tell us, and let's go with Melanie. First, tell us, how has discovering your why operating system made a difference in your coaching and in your messaging?

Well, I love this question because first of all, you know, for many, many years, I would have said if I looked at those nine whys that you described in the very beginning, I would have said I'm contribute all the way. Contribute all the way 100%. And then when I took the why, I realized that that was not true.

And.

And I teach this now because you could think something. And then when you take this assessment, it really gets clear like we teach. And that's the thing. It helped me get clear with my messaging and how I was showing up, not just what I thought, but how other people were perceiving me and how I could get the most results faster. So I changed my website messaging, I relaunched my website, and I realized that helping my clients get clear was a lot easier. So for me, I mean, that's the quick, you know, 32nd version. But it's true. It just impacts you in a way that you can't explain until you go through it.

Excellent. And, you know, we. I commented on that. Today, John Whitehead challenged us to talk about our three leadership statements, and I think our why, how, and what are the three things that as leaders, if we communicate that to the people who work for us or the people that. That are following us, it really lets them know who we are, right?

Absolutely.

Yeah. Thank you. Thank you, Joe. I love my peanut gallery. Kathy, let me ask you the same question. How has discovering your own personal yos helped you in your coaching and messaging?

Well, what's been interesting in terms of the messaging side of it is that it completely validated what I was.

Had already thought of as kind of my brand and my approach. And I think that's there is that aha moment you get when you take the. You go through it and suddenly go, oh, yeah, that's right. So for the messaging part of it, it. It was. Was perfect. How it's changed. My coaching is, you know, one of the things they teach you is a coach and is the importance of going to where the person is and that, you know, not where you want them to be, but where they are. And so understanding someone's why when you're coaching them is tremendously helpful. And especially if you're doing work with. With leaders who are trying to work with their teams, when. If you're doing work with people who are trying to get on boards. All of that, it's been. Had a tremendous impact for me.

I love that you brought that up because, you know, on a daily basis for those, you know, in case I forgot to do it. And thank you, Bailey, for putting a banner. I'm Dan Dominguez, and I'm the chief Growth officer at the Y Institute. So my biggest job in life is to find people like Kathy and Melanie who are successful coaches and introduce them to this process. And a lot of people ask the question, well, I have a process. I've already figured out how to discover my clients why. And we all do, right? As coaches, we all have some way to get to what drives our clients. What would you say to a coach that has that thought mentality, hey, I've already got a process.

Either one.

This is so much value, right?

Absolutely. I mean, it's additive. I mean, in so many ways. And I mean, I think all of us have used assessments, and as Pooh PA can say that it was. It ended up validating some that she had already taken. And I think that's an exciting part. Melanie, how about you?

I always say when I started learning about the why, I always say this. This. We say it's the essential first step. And it really is, because when we know our why, how we're showing up, then all these other assessments, they validate how we react to the things that we're showing up for. And so it just gives us a lot of perspective. And I love that, you know, meeting people where they are. This is something we talk about every single day. And it's so true, because now you have more patience and more perspective than any other assessment that I've ever taken.

Excellent. Thank you so much, Melanie and Kathy, for those thoughts. So let's get to our guest Pupak, who is our general manager in career transition. This is a great time for you to figure out if you. Your why, how, and what. So tell US how did discovering your why operating system affect you? What are you doing differently? How are you presenting yourself now that you know that your why is to make sense? Your what, your how is to find a better way, and your what is trust.

So, first of all, you pronounced my name perfectly, so no worries about that. It is Poopack code event bonus points.

Actually, I decided to leave a very good job at what was a wonderful company in April of this year and I was in Germany. I wanted to return to the US I came back here and I connected with Kathy because I wanted to make sure that my next opportunity was really the right fit. And one of the first things we did was do the via os and it was pretty informative. Like Kathy mentioned, the make sense part was really the part that I knew about myself. I would describe myself as someone who likes to sense of complex situations. But the aha moment for me was the trust in particular, because it gave me some insight into what had made me unhappy in my previous role, which a lot of people had thought was a fantastic opportunity and they couldn't understand why I wanted to leave. But really, it gave me a lot of insight about what I need and how I operate at my best.

And it's helping me kind of narrow down the kind of opportunities and the kind of roles that I want to have in the future, regardless of the company that I. That I want to pursue. And then be really purposeful when I talk about what I want and what I can bring to the company when I go on interviews. So it's been pretty insightful and informative.

Excellent. I know that I'm working with Robin Denike, who's an executive recruiter who is thinking of adding this tool to his repertoire. And I know he'll love hearing how this made a difference for you. So, Robin, if you're listening, you can always contact POOPOCK. She's on LinkedIn. She's connected through me. So you can talk about. Talk to her about her experience and her experience with Kathy. But speaking of trust, I want to go to Joe Ake, who is Melanie's husband. He's also an amazing, amazing producer. If you've watched any of Melanie's shows, she just looks great. And he's responsible for making her look really good.

His why is trust, his how is mastery, and his what is makes sense. So, Joe, how has that knowing that about yourself and then knowing Melanie's why operating system, how has that changed the dynamic between you guys?

Oh, my gosh. You know, Melanie's a challenge, and.

I Guess I could say she's a challenge to live with and I am living with a challenge. So as her why.

It'S pretty amazing. It explains a lot about Melanie, why she never, you know, she pushes me constantly.

Constantly.

She challenges me constantly. And, and I actually have a definitive answer as to why that is now. And I never really could figure that out before.

It's great because it allows you to really live with your spouse and get the most out of your spouse with each other. My why is trust. And you know how trust really affects me is being able to discover maybe those relationships with people that don't understand my why and for me to be able to adjust my functionality around those people, you know, it's, it's just because I'm trust, does it mean that people are going to, are going to see that and adapt to my, to my why? So knowing that I what my why is allows me to shift and pivot to be able to, you know, not expect people to see that all the time. So it, without going into a lot of detail, it helps you operate around other people that have different whys.

Well, and Joe, people with your why, you know, people think, oh, that that's got to be a hard why to live with because you don't let people in really. Right. People kind of have to earn, earn your trust before you're, before you'll let them in, but once they do, boy, there you're, you'll do anything for them and if they violate your trust. Right.

That's right. And then I've, I've looked at friendships in the past and wonder, you know, about friendships. And when some people, you know, and it was a trust situation where, where I had, they had done something, you know, that they didn't know and immediately I had a trust issue with that person and I didn't even know what that, that's what it was. And it was a trust issue situation. So now it allows me to operate those people and maybe bring them back in, not be so hard on them because they just can't see that with me. And so it allows me to again, pivot and operate around those people, you know, much better than I. Then I would just say, oh, you know, go away or whatever, I'm done with you. It's, that's not the right way to handle anybody really. So it helps me in that respect.

And living with the challenge. Joe, I would love to because, you know, people with the YF trust for you, if somebody says, hey, I'll be there at 3 o', clock, you know, for Joe, it's a big deal. Three o'. Clock. If you're living with a person whose why is challenged, they say three o', clock, four o'.

Clock.

You know, it's kind of close, and they'll show up when they show up. But now you know that, right?

That's right.

Oh, my God.

30 years.

Has that ever happened? I can't imagine that it's ever happened that Melanie showed up.

Well, gosh, there's a. There's a person right here on the screen, you know, that. That. That thinks that the clock stops for them and the clock continues to go no matter what.

And.

And so, yeah, Dan, absolutely.

And it's a daily conversation.

It's a daily. It's. It's a daily why rewire for me how. I'll put it that way.

I love that. And, you know, my wife and I have the same thing. She's a clarifier. I have challenge in my top three, so I tend to not be very clear with her. And so we have to really work at me understanding that he needs to have real clarity in everything that we're doing, whereas I just want to show up and let's go. So let's get to our last guest, because Jodi's been waiting patiently. Who's your photo organizer? And like I said, I love that logo, that title. Tell us a little bit about your work, and how has your work changed since you met Melanie and you went through the yos process, Jody?

All right, well, I'm a trained educator from the past, and for seven years ago, I started my own business. So I'm a professional photo manager, and I help people get their memories back into their life by bringing them into current formats. And so the thing is, is I had worked with other coaches, and then I went to work with Melanie. And Melanie and I have a history. We actually have known each other for over 20 years. We used to play ice hockey together. And just working with a coach that knows me and I know her, that has made a huge difference. But when I did the why, oh, my gosh, it made so much sense. There it is. Made sense, right? I have always been a kind of a rebel. I always look at things from a different standpoint than other people. I taught science very different than most of the other science people did. And I really didn't understand where that was coming from until I knew my why. And today I actually had a light bulb go off. Melanie doesn't even know this is. I worried that I suffered from imposter Syndrome. And I've taken classes and I've worked on that. Once I found my why I didn't have imposter syndrome, I didn't have the confidence to know that I knew what I knew, and I could impart that knowledge to other people and do the job for them. And so I'm not worried anymore that I'm an imposter. I just come at it from a different angle, and that's why people sometimes have a hard time understanding me and where I come from.

Right. And we've got two of you. So, Pupa, I saw you nodding. Was there something there you wanted to comment on?

No, I think just what Jodi mentioned about the validation that you get about this all. It feels a lot better knowing that it's not necessarily something that's wrong with you or a shortcoming that you need to work on. It's just how you operate. And finding a way to make that work for you and to your benefit is going to be super helpful.

I love that. And I love that we have, you know, our CEO Maria Cruz is saying, woohoo. Coming from another makes sense, Rebel. Because people with the why of make sense. And that's my what. So I've got a little bit of you in me. And you love. You solve problems, right? And you understand things. You process information so much faster than other people, and it probably sometimes drives you nuts that you got to sit around, you drum your fingers, sometimes wait for them to catch up.

Right?

And so you, A lot of times you come across as a know it all. And people might say, oh, gosh, you know, there she is. She's already figured it out. And we got, you got, we got to catch up. But when knowing that talent about yourself, I know that people that know this about themselves work differently, and you learn to be patient. So as coaches, when I talk to coaches with the why of makes sense, they always learn to ask questions and get the person to come to the conclusion that you already know on their own. Right. Because that's coaching. That's meeting them where they are. I love that you brought that up. Kathy and Melanie. So I've got another question. When you start, when you work with your clients, Melanie and Kathy and you know their yos, how does it change the way you approach them? So how did it change how you approach Jody, Melanie? And then we'll ask Kathy the same question.

Oh, my gosh. Well, I think first of all, you know, when you're coaching someone, you're asking them, how would you solve that problem? How would you solve that problem, right? And so everything that I speak about with Jody, it's, how are we going to make sense of this, right? And then she hears me. If I said something about what would be the right way to do that, she wouldn't understand that. She would be like, what are you saying? There is. I have to create, right? I have to kind of pull this all together. I am the one that does that. She wouldn't say, there's an instruction booklet and then I need to go read that, and then I need to learn that way. So for me, you know, if I had a booklet for a coaching client, I wouldn't give that to Jodi and say, here's step one through 10, and I want you to do this in this order, because it wouldn't connect. I wouldn't be effective to help her achieve what she's looking to do. That's the clarity for me, right? So many clients and so many coaches think, well, I have a solution and it fits everybody. First of all, that's not true. But secondly, if you know your why and this is the first thing that you do with a new client and say, take this why assessment, you can really get super clear with how you can start to help them out and how you can help them see things differently so that they can be more effective and have greater impact immediately. Like when Jody and I went through the why, and Jody will laugh about this, but as soon as she took this, she said, I have a few clients. She called me and said, oh, my gosh, I have three new clients. This works. So I, you know, it's the confidence, like she said, that you believe in yourself and you. You don't have to be an imposter about anything else that you really are passionate about. So that's what the why says, right? This gives you the fuel to your passion, and it's so true.

I love that. Kathy, I'll let you answer the same question about your work with pupac once you learned her. Yoshi.

Well, I think.

It was very helpful. Obviously, it was a lot of fun. I think we both have a lot of make sense in us, so I think we connected on that as well. But.

One of the things that was amazing, and I want to talk about this a little bit later on, but the person that we're also working with, collaborating with is someone who is also wife certified, and they're doing her documents. And it's been, I think, a phenomenal trifecta, if you will, for us, because having that understanding all the way around just really, really worked, and I think that.

Was a great bonus for us.

Excellent. You know, Jody just made a comment in the chat. All of us have made sense in our top three, so there's a lot of problem solving going on here today. I love that. Thank you for noticing. Of course Jody noticed it. Right. Is going to notice that as you point it out. Dan, here's the obvious. Let me throw it at you.

I love the questions that we've asked so far. How has the knowing your yos. You know, one of the things coaches talk about is what Melanie mentioned when you know the why of your client. And I don't know about you, Melanie, and Kathy, but I won't even talk to someone if they haven't taken the why because I don't want to guess what appeals to them. I want to know. And Melanie, you just mentioned it. So when you talk to Jody, you talk to her about how to make sense of things, how to solve problems, because that's the language she's listening for. So we call that speaking to each other why to why. Can you think of any examples where you've done that, Kathy? I'd love for you to share. And we'll go back to you, too, Melanie.

Oh, my. I think that what I. I don't necessarily start with it, but I can. Interestingly, I find that I connect with people once, and once I start talking to them, I get their why. And, you know, it's sort of like I annoy the heck out of people, I think now because they go, you know, you're a challenge, you know.

Or something like that, you know, and hopefully I don't do that with clients.

With my friends who all, you know, get very annoyed with me. But, yeah, I think it's. It's incredibly helpful in understanding the best way because again, it's coming back to that. How do you meet somebody where they are? And, you know, I mean, I can. I can talk all day about how you can contribute to this will help you contribute more. But if that's not what they. They're focused on, it's sort of like, so, okay. Right. You know, having understanding that is really helpful.

Yeah. And it's really clear on your messaging. One of the things you. You all also mentioned, I think Pupac mentioned it in Jody. And you know, Jody, what you experienced is you're letting people know what you believe. Right. When you let them know that your why is to make sense, your how is to find a better way, and your what is. What was your what? Let me look at it. Hold on. Tell me, Jodi.

Clarify.

And clarify makes sense.

In clarify, better way.

Yeah. So when you do that, you're letting people know what it is that you're going to bring and what you believe. You believe in making sense. You believe in finding a better way, and you believe in clarity.

And.

And so if somebody's looking for their photo organizer to do it that way, they're going to be attracted to you, and that's going to be your ideal client because they're not going to question everything you do, because when they're not, they're not looking for that. And if you don't know that and you haven't put it out there, same thing for Poopock. When you go to interview for that next general manager role for whatever company you're going to run, they need to understand that you're there to solve problems, you're there to find better ways, and you're going to build trust, and they can count on you. And who doesn't want their GM to do those three things right? And if they don't, guess what, you don't want to work for them because that's not what they're looking for and you're not what they need. So it really helps you clarify your message. What about you, Joe? In the work that you do, when you introduce yourself to clients, do you use your yos?

I. Absolutely. I do these days. I mean, I'm trust mastery and make sense. So when somebody comes to me with a video project or an audio project, you know, my mastery is gonna. My mastery is gonna show up because I want them to trust me, that I'm going to make sense out of their production. And so it's all right there. And I. I won't. I won't up. I don't operate good and deliver a good product with somebody that doesn't want to roll that way with me. And if they don't want to roll that way with me, then that's fine. They. I. It's best that we don't roll that way. But, but, but it, but it's. It's the fact that they will get a product based on my mastery that'll make sense to them. And if they trust me, I'll deliver that to them. So because I operate, that's how I operate. I can't imagine, Dan. And one of the things I want to pop in here, I know it wasn't a question, but I'll be quick. I can't imagine a company that wouldn't put this in place from the president down to the dock worker and then look at it like a checkerboard and go, oh, my God, we've got to move these all around now. And I can imagine how much better corporate America would be in the companies that that would be so much better and serve us better if they put the why into place. So I know that wasn't planned, Dan. Sorry. But I just wanted to say that.

Well, the checks in the mail. Joe, thank you very much. Video editing. I know she's going to take that snippet and we're going to use the heck out of it. So you're going to be on our website a lot. Joe, thank you.

So I want to do something here as we wrap up because we're getting down to the end. I want to give Melanie and Kathy an opportunity to talk about the new initiative that we're doing. So we've grown to almost 100 coaches around the country, around the world. We have coaches all over the world using the wide discovery and we want to take that to the next level. So Melanie and Kathy are two of our first affiliate coaches, which means they're building their teams with other white coaches. So I would love Melanie for you to talk a little bit about how you're building your team and then I'm going to give Kathy an opportunity to do the same. So Melanie, stage is yours.

All right. So I want to be strategic because that's how I am. I challenge everything that I do and that's how I respond. So I am looking to place 10 coaches very selectively, very high level, elite coaches that want to join my team so that we can add value across the country. I really want to build a core so that we can really strategically help and learn how to use the why in our regions. So I have already, Mark Caldwell just joined me from Seattle. I've got a few more joining around the country. It's kind of secret. Elisa White is joining me from Phoenix. Mandy Morris is in Georgia. Jason Tracy is up in Michigan. Just a lot of people that are getting ready to come on. So I'm really excited. I want to have 10 core people because I believe that's the tribe that we can serve and we can learn from each other and really support each other. So if you want to join my team, go to everydayleaders.com click on the links and we can talk about it. And I would love to have you and get you involved in all the processes that we're learning.

Excellent. I love that Melanie and I love that part of what people get when they work with you is you're going to coach them on how to be effective why coaches, which is fantastic because you've done a great job with it already. So thank you, Melanie, for sharing that. And Kathy, let's give you that same opportunity.

Thank you. Well, I've been For the last six years running working with a team of about 40 people around the world, and I've that when I first started taking the why, that was something that.

I was so excited about. I wanted to get everybody on the team to do it, and they're coaches and writers. And I think the thing that I'm excited about with all of this.

Is that I think for writers, resume writers and document writers, this is a phenomenal tool because, you know, so much of the, you know, we've always talked about branding and putting branding and things, and while it's. It's always been an important part of what we've done, I think that sometimes it can be a little superficial. And as a coach, what I have always felt strongly about was the idea that it has to reflect your brand as a combination of your strengths and your values. And that's what the WHY helps you under the yos helps you understand. And I would love. I'm also working on adding a team of coaches and writers. And so I. And also I just want to be an evangelist for this entire thing. So I, you know, my part of my mission is make, you know, helping people make a bigger impact in both their life and their work. And so I'm hoping that some people that are listening today will be interested in taking that challenge. And if you can, I tried a little different approach here. And so you can text me at the number you see on the screen and give me your name and email address and we can all start making a difference in how we coach and how we write together. And I'm very excited about this opportunity.

I love that Kathy and she just went direct text me. Let's get on a text chain tomorrow or today, right within the hour. So have I forgotten any question? Is there something you wanted me to ask that I didn't ask? I'd love to ask you that question because I know that that answer is going to be valuable to someone. So I'll leave that open to anyone. Otherwise, we'll close the show and we're going to be very close to on time. So any question I forgot to ask Joe.

Oh, no. I'm trying to be nice and let you run your schedule.

You did. You know, I think Bailey is going to be so proud of us because we're only about three minutes over. We've gone as much as 15 minutes over. We are right on schedule as far as I'm concerned because trust is not the thing I'm trying to do. I didn't say I finished right at 12:30. I said 12:30. Ish. So thank you guys for being on. This has been fantastic. Don't forget that right now if you go to yinstitute.com you get 50% off the Y discovery if you use the code Y2Y. So use the code Y2Y at checkout. Discover your why. This show will make a lot more sense once you know your why. So we always tell people, go and discover your why. Mama McPhee, Stephanie, thank you so much for being on. I can't wait for our follow up call. She is someone that is looking to join our team and I know that a couple other people that are on the stream watching are looking to join our team. And I hope, Melanie and Kathy, that you get a lot of people texting you Kathy and going to your website, Melanie, because we're looking to grow our team exponentially. So thank you guys very much. Have a great rest of your day and we'll see you all next month.

Thank you, Dan.

Thank you.