Dr. Gary Sanchez walks through a three-step messaging framework: your personal why/how/what, your business version, and external messaging for everyone. In one day, you'll write a vision statement in 12 words or less, define your ideal client, create a tagline and "we believe" statements, and draft a homepage video script.
Chapters
You've taken the personal why, how and what, which is step one. You've discovered your business why, how and what, which is step two. And now it's time for step three, your business why messaging. So you're clear on who you are as a business leader. You're clear on who you have on your team and how you all fit together because you know their personal why, how and what. You're clear internally who we are as a business because you know your business why, how and what. And you can articulate that with your business story so that it emotionally connects to your audience and they feel it. Now it's time to develop your external message so you know what to say to your ideal client. So what is the business wide messaging? You already know that it's the application of information in the right sequence that yields the right results. So we will walk you step by step, step through the process. I'm taking your business why, how and what, and then applying that to your external messaging. What we're going to do is start with your vision so you are crystal clear on where it is you want to go. But this will be your vision in 12 words or less. Then we will look at who it is you need to attract to manifest that vision. So, so we will get crystal clear on your ideal client as far as who they are and where they are and what it is that is making them seek you out. We'll take that and create your new tagline as well as your we believe statements. Now this is a critically important step because if you don't tell people what you believe, how will they ever be attracted to you and what it is you believe? You have to be able to tell them. And those are the ones that that you want as your clients because those are the ones that value you. They understand you, they refer to you, and you love seeing them when they come in your door. Then we will put it all together in the form of a video script for you to use on your home page of your website that attracts the right people to your business. Now, we compress months of work into one day so that you will have it when we are completed that day. We're excited to work with you. Just click on the button below and join us for the next businesswide messaging. I'll see you there.
