Knowing Your WHY, HOW, and WHAT Can Improve Your Business Messaging

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Hello and welcome to Y2Y for the month of June. We're so excited to meet with you guys today and bring you some amazing guests to talk about the importance of including your why in your brand. So we're going to talk to a couple of coaches today who have actually been doing that with their clients for about six months now. And then we're going to talk to a newly, newly minted yos coach and then they're going to bring on some guests that they've worked with to talk about how the knowing their YOs has affected their brand. Welcome, Velma. Great to see you. I'm glad you joined us. So here's what we're going to do. I'm going to introduce our guests one at a time. I know one of us is having a little bit of sound issues, so if we don't get her on right away, we'll get her on eventually. But so let's start by introducing our first guest. It's Kevin Martin. He is a co founder of Peak Performance Mindset coaching and he works with Lisa Schermerhorn and together they form an amazing team of two people with the why of challenge, the how of better way. Kevin's how what is contribute and Lisa's is make sense. I believe so. They're a little bit different but a lot alike. And so they joined the Y Institute in December and they've just had so many great stories that they've shared with us that we wanted to feature them and let other coaches hear what they've been up to. So, Kevin, thank you for joining us. And you've got a couple of guests. I'd love to let you introduce them.

Sure, sure. First of all, Dan, thank you very much for having us on. I'm feeling a little.

Not whole because my partner Lisa is not on yet. She's having some technical difficulties and I'm her tech guy so I'm not there to help her. But no, you're absolutely right. We had ever since we started this, this has been eye opening. It has been fantastic. What a journey. And you know, having been trained to do, you know, to help people with their wise and the yos, I think that's one of the spectacular things. I love working with people and digging in and helping them find basically what they're discovering is something extremely important about themselves. Right, right. Yeah.

Who did you bring on today, Kevin? You. You have a couple of guests.

I brought on Rebecca Sear and she is one of our coaching clients and she's phenomenal. I, you know, I thought of her. Hi, Rebecca.

How are you doing?

I thought of her because when she discovered her why, what and how or why how what she. It looked like. She posted a picture of what looked like a big cardboard poster with her, with her yos. It was wonderful. Rebecca, tell us a little bit about yourself.

So I am a nurse by trade, and I work at a wound care center. I also am an NLP practitioner and certified hypnotherapist. This why is so powerful. And so every time that I look at it, I just feel. Feel it within me. It's such congruency. It just goes to the core of what drives me forward. My passion, my excitement, you know, and just that continual move forward, move forward. And now that I understand it right, it just. It's so much better because I never really knew what. What. What that was. That was driving me forward. So, yes, I had a. A big wooden plaque, made it probably 2ft tall by a foot across. And it is on the wall in my office, in my. In my hypnosis office, right above my desk, because I just love it. It's so powerful.

Rebecca, now you got to share. What does the plaque say?

All right, so the plaque says. Hold on one second. Yeah, I do have it memorized, but it's easier to read it. Right. So my why is to challenge the ordinary because I believe that we're all extraordinary. And how I do that is by helping to raise people up to experience their own higher consciousness. And what I bring is a relentless determination to promote health and personal growth. So I just got chills reading that.

Isn't that wonderful? I get chills every time I hear that.

Great.

And that's you, right?

It's me. It's so me.

Fantastic. So your why is to challenge the status quo. How you do that is you contribute to the success of others.

You.

And ultimately, what you bring is a desire to just know your craft and help people by knowing your craft and being an expert. Love that. So we have a couple other guests. You know what can we try to bring on Lisa and see if she. If she's on yet? All right. Lisa. Hi, Lisa.

I have to go with my phone. My computer just decided to not let me hear you.

That's okay, because we can hear you just fine. And. And now I bet Kevin feels whole because he's got his partner. He just said he didn't feel complete.

So, Lisa, welcome. So, Lisa, you and Kevin joined us in December. You joined the Y Institute. You became certified, and you started working with your clients. But one of the stories I love telling people is how you guys had been working on your website messaging for about nine months and just couldn't really get it right. And then you did your yos together and all of a sudden you had your messaging. Tell us about that.

It was so frustrating. First of all, when you do things that are different anyway, it's very hard to articulate to people what you do without people's eyes glazing over. And when Kevin and I came together as partners, we knew that we had something special, something that was unique. But trying to explain that to people and how to get our messages down was really a challenge. We came up with one thing after another after another, and nothing seemed to really, really feel like it was it. And as soon as we did our why, we had our website up in a week.

Wow.

And what was that? It was so amazing. And the other part of it that was so cool for us is we discovered that we both have the same why.

We both have the same how, and that our what is different. But when we did our why, how, and what for our business, we came up with the branding for that, and we decided to go with the with challenge better way and contribute because that's what we do. And our. Our business.

Yos came out as we challenge ordinary thinking because innovation requires an extraordinary approach. How we do that is we help people get into alignment to achieve explosive growth. And what we bring is our ability to make our clients unstoppable.

I love that. And I read that earlier, and that's such a good statement. And you're incorporating all three of the. Of the whys that are in your top three for your business. So tell. You know, I think I'm. Who should I put on the spot, Lisa or Kevin? You know, everybody. For somebody that's watching for the first time, you know, we suffer from the curse of knowledge. So after we introduce the other guests, I'm going to have one of you tell everybody what the nine whys are and you know, what they mean. So we can give it. But let's. Our next guest. How about Raymond Camp? Let's bring him on. And I don't know which of you wants to introduce him.

Sure.

I'd be happy to introduce Raymond. Raymond. Raymond. I like to call him the ultimate warrior with the heart of gold. Raymond and I met in a. In a speaker's mastermind a number of months ago, and he is such an incredible man. He was retired as a fleet master chief, the first African American to command the continents of Africa and the continent of Asia, right, Raymond?

Europe.

Did I get that right? He's now. He's retired and he now has his company, KEMP Solutions, and he's the CEO of Kemp Leadership Solutions and he's a keynote speaker. But I could go on and on about all about his accomplishments. So.

I have a question for Raymond later because we actually have met and actually Raymond and I are going to see each other in a week in Oklahoma City. So I've got a workshop that I'm going to be running in Oklahoma City, and Raymond's going to join me, so I can't wait to see him live. So let's introduce also Damien. I don't know Kevin or Lisa is going to introduce Damien.

Actually, Damien and Celeste are both Lisa's clients. I'll let her introduce Damien.

All right.

Damien and I, and actually Kevin and I, we met at a networking event out of Boston called Roundtable.

Yeah.

Can I, can I say something? I realized right away that he didn't have a Boston accent and there was something a little different.

Yeah.

So Damien comes all the way from a beautiful part of France and we've been working together. And one of the things that I helped him, he's. He's actually amazing with his. His gifts and helps people in startup. Does a lot of work with startups and, and Damon can speak more to that. But we've done a lot of work helping him with his why. But he has this amazing ability to simplify things, to make things from very complex to very simple. It's his superpower and he is really amazing at it.

Yeah, Dan, I think you're muted. You're mute, Dan.

Oh, well, see, let me. Let me allow. We've got some construction going on. So I heard some banging and I muted myself. Anything you want to add to that, Damian?

Yeah, no, she. She summed up. So yes, I, I help a startup and companies lounge in the. In innovation and digital. And then we. I reached the. We started working with Lisa on. On blogs to get out to. Because I wanted to reach a higher level. And then what popped up is that when we started doing this why this Y interview and getting your why, it blowed my mind because it started like, okay, it's good to find your why. Your why is like when you, you put words on something like you were doing in your life, but you didn't know why you were doing it. And then. So that's very, very powerful. My why is yes, contribute. I always help love helping people or getting, getting them, like making. Having an impact on them or making a Difference. So but what pops up and what's even more powerful is when you get your how and your what and getting my how it like it's like, like that we're saying like gives you like your. Your superpower. Because even before I felt like, could. Felt like ashamed or, or the simplifying is like getting. I have a vision of a business or, or a startup founder that has an idea and I can, okay, directly see what needs to be done to launch or how to build his digital product without over engineering things or having things over complicated. So simplifying is like before I was like even answering emails, like some people like write long emails and that. And I just saw in that email just the most important things in it. But I wanted just to respond like with three bullets points or two. But before I was like ashamed, like am I normal or am I silly or these kind of things? And doing that work with Lisa just said, okay, yeah, that's a, That's a huge superpower. So. And now my what is to do a better way for others. So it's all aligned now. So now you exactly know where you go and in your business. And even when I coach startups, it's, I'm very clear on what I do and it's. Yeah, it's changing a lot of things and even I'm, I'm. I'm skipping on what they said about their website and, and what to know is that when you know your personal why, what, how it even helps you as an entrepreneur in your company to know where to go, where to go, what will be the value proposition of your product and if you mix that with your core values, I think the sky is the limit for your expansion and everything. So, yeah, I just wanted to wrap that up and it's incredible to do that.

Excellent. Great. Thank you so much, Damien. So let's bring on Celeste. She's the last of our guests, Celeste Hartwell. So, Lisa, we'll let you introduce Celeste.

All right.

Celeste and I met from an organization called the E. Women Network. Yeah, she's the managing director, director.

For the Women Network and also has a.

So we lost Lisa. Celeste, we're gonna let you introduce yourself. Go for it.

Yeah, that's fine. Yeah. So my name is Celeste Hartwell. As Lisa was saying, I'm the managing director of the Burlington, Vermont chapter of E. Women Network. But in addition to that, I have a couple podcasts myself. One of them is Divine Feminine Leaders, which is also my company name. And I am a coach really focusing on helping female entrepreneurs Move forward faster in business. So thank you for having me.

Yeah, well, thank you for being on. So your why is simplify, your how is to contribute in your what is mastery? So I always. I wanted to start the questions with Lisa and Kevin, but because what I wanted to ask is this. After you learned your yos, Kevin, and I'm going to ask this of everybody. How did it change your brand? How did it change how you approach people?

Well, you know, it's funny because you learn it and most of us will recognize that. Yeah, these are traits we have, but we don't think of them all the time. Right now we're thinking about. Now I'm thinking about, hey, I like to be unique. I like to find things out of the box. So I started looking and approaching people in that way and looking for people who are like that. I mean, I really attract the people who love to think out of the box. I attract people who like to be different for the sake of being different and also contribute, you know, because I'm. It's my. It's my what. But it's really important to me. And when I see other people who are contributors as well, I really, I attract to them. So I started looking for people that were like that, looking for clients that were like that and expressing myself more so that people would gather that from me as well.

Excellent. And so Lisa's gonna try to get on before she does that. We have Raymond on. So Raymond is a client of Lisa's and Raymond was someone who was introduced to me through Lisa. He was, you know, going through his transition. Recently retired CEO of Kemp Solutions. He's a great keynote speaker. We had a great initial conversation. And I remember when Raymond and I were talking and he found. He told me about his experience with Lisa and Raymond said, well, you know, Dan.

Talking about his yos, he shared with us how he connects with people with his wireless. And I love that I actually used the clip and I posted about it. But I'd love to hear from you, Raymond, so you could share with others how knowing your yos helps you connect with people.

Well, I'll tell you, Dan, first of all, it's a pleasure to be here. Of course. And to all the guests, the other guest. Greetings, Damien. One thing that I am totally connected to is how finding out my. My wide Os helped me kind of increase my, you know, my self esteem, my internal agility because I felt a little uncomfortable. My yos, my why is better way, my how is challenge and my what is for the benefit of others. To contribute to make things better for other people. So as a young person in the Navy, I did 33 years before I retired. I was always kind of challenging authority, challenging kind of the way that they approach things, because it was the mid-80s and things were very challenging in America, similar to the social challenges that we have right now. But when I went through my why and discovered my yos with Lisa, I realized that finding a better way is just my perspective and how I look at things. And as I grew through the ranks, the opportunity to influence and increase quality of life and quality of work life for others by finding a better way was something that really, really worked for me. But the challenge part in a form, very formal hierarchical structure, like the world's finest Navy is pretty tough. But again, once I made my way to the most senior person in there, then it was a whole lot easier.

To make changes and to use the influence that I actually had to create a space that was better for sailors, Marines, certainly, for their families and to civilians. And so when I see other people who have a desire to do something for people outside of themselves, those true servant leaders instantly connect with them. And for those who are willing to stand up and say, hey, I think we could do this a different way. And by the way, the way that we've previously done it, not that it's wrong, but I know another way that may increase our productivity and certainly the quality of things for others. We're just super connected, like bees in a pod. And so I'm very thankful for the Y Institute and for the discovery of my Y. So much so that I wanted to become a coach, and I just couldn't wait to be part of the program and the family.

Yeah, that was so great. We had a great conversation. And then, you know, I talked to Raymond a couple of weeks later. He said, dan, I want to learn this. I want to be able to do this for my clients. Because a lot of what Raymond does is keynote speaking. So he doesn't do a lot of coaching, but he. We had a conversation about how just being trained in this helps them connect with people a lot easier, understand the people that you deal with. So let's go over to Rebecca. Rebecca's different in that she also does some coaching, but her primary job is in healthcare. So how has knowing your yos helped you communicate with the people that you lead in your role? Rebecca?

I think the biggest thing is that I'm so congruent in myself that I can take on the other behavior. So I'm a nurse leader.

I'M dealing with the customer, the patients that come in. I'm dealing with my staff, I'm dealing with external people because I'm doing marketing and being congruent in myself allows me to be able to recognize the behaviors that are not mine and then be able to kind of tick through and say, where are they operating from? So that I can then adapt and just develop that rapport with them so that we're able to then be able to connect and be open to their way. So it's been huge.

And so as a leader, that's made a difference for you, right?

It's made a huge difference.

Absolutely. So Celeste, let's talk about you a little bit. We know that you're you, you're also a coach and you're part of the women's network. That's how you and Lisa met. Where has knowing your why, how and what made the most impact?

So my why, what I learned through working with Lisa on this was that I help improve my clients lives by eliminating chaos and overwhelm. That's where I simplify. And how I do that is by sharing my mastery and helping them get out of their own way. And what I bring is as a supportive environment where they're able to move forward faster in life and business. And I will just say, like, it just provided so much clarity. There was some type of like, ripple through my body, like every time I say it when we came up with that language.

That really allows me to be so much more grounded in my knowledge of how I move my clients forward faster in their lives and businesses. Right. Like, and it just, it makes so much sense. So sometimes I think similar to Damien, I can, I can beat myself up because I do simplify everything. Like, other people can talk for hours on a topic and I can just get to the point and tell you what you need to do. But now I'm realizing, like, that is such a profound skill set to have and it just, it definitely gives a, a lot of clarity and a lot of sanity to it.

Yeah. You know, we used to talk about how certain whys didn't mesh well. Right. So somebody with the why of challenge the status quo and a why of right way, you would think, oh my gosh, they're going to butt heads. But what we have found is those people need each other. Right. If you're somebody who challenges the status quo, you have no desire to put things in order to have a color coded calendar and to do your taxes on time. Right. Those of us that challenge the status quo, hey, look, deadline schmedlines, right? We need somebody as our right hand person to help us do those things that we wouldn't otherwise do. So what we found is. But when you know that about yourself, then you can find those people. Otherwise they're just people that drive you crazy, right? Oh my gosh. They got to follow every rule. I can't stand them because I like doing things my own way. Well, hold on a second. You probably need somebody to help you do something. There's some things in our lives that we do to do right way sometimes. So it helps to have those people in our lives. I find that me myself being somebody with the why of contribute a how of challenge and a what makes sense. I tend to do a lot of things kind of fast and then just keep going, right. Go on to the next. Wait, how else can I help the next person? And I move to the next project and the follow up isn't there. So I need someone behind me to make sure, hey, did you remember to make that appointment? Did you remember to follow up with that person? So it helps to have someone in our lives that is sometimes the opposite. So I love how Kevin and Lisa are almost identical but they, there's a, there's a contribute and then there's. I think makes sense, right Lisa? So you guys help each other and balance each other out. Have you seen that Damien, in the work that you're doing with, with people as you, as you work to simplify things for people?

Yeah. As you were saying, it helps get like we're saying Raymond and getting confidence. So when you're more confident you can help more others. So since my why is to contribute.

Everything has sense. So and, and to simplify. Yeah. So I'm more confident. So now I'm more confident in, in going further in not simplifying but being confident that simplifying what they need to go when they need to launch. So I'm, I'm more powerful and I can help them more, I can contribute more for them. So, so yeah, that helped a lot on, on, on, on that side that you're not ashamed anymore. On, on like how like we're saying Celeste. Okay. You see things like, like a vision. It's. We were talking about it last time with Lisa. It's sometimes like I have a vision and now I'm very confident. So when, when I have clients that comes and needs to launch their, their company, their startup and for me to help them on their digital part innovation, I clearly identify it and then so I'm able to Go quickly straight to the point. I know what I'm telling them. And that's. That's something like very. Yeah. So powerful. So and so powerful. And you feel like a superhero helping them because they're like, oh, yeah, thanks. Because most of them, like, over. Over complexify stuff. So it's just because they have a lot of ideas. They're so have. They're giving heart in their. In their company, in their entrepreneurial journey. So you have like to simplify everything. So since that's your what and my what, I'm at the perfect place to help these kind of people. And last thing, and I noted that all of us, I think, said it. I think the what can is like, almost as important than the why. Because. And sometime it's like slickly. Okay, you have your why. We all heard of the why with, you know, Simon Sinek and everything. We. We know that. But getting your what, I think my what is even more. More important or powerful or helps others. And that's. That's something. When you do the. The yos. When you do it, you realize. Okay, but my what is. Is so important also.

And your better way, right?

My. My what? My what is better way. Yes. My what is better way. I was meaning out my the how. The how. My how simplify is. Is. Yeah, it's very powerful. It's most important. Yeah. Has the has most important than your why. Exactly. So, yeah.

So let me. Let me throw this out to you guys, because we've got some. Some yos experts here and people that have gone through the experience. What we have found is that the why is not always so evident. Your how shows up because that's how you. It's how you do your why. It's. For me, it's how I. I challenge. So my how is challenge. So I challenge to contribute, but I also challenge to make sense. So it's how I do everything. So that's what people might think. Your why is like if they. If they look at Celeste and they say, oh, she's. She's a contributor. That's what she does. Well, no, her why is simplify, but she does it by contributing, right? So it's what shows up most often, because it's how you do everything. So your how is probably the most evident. And what we have found is the what is very strong. And Damian talked about it, because that's what you ultimately bring, right? So it's what you deliver. So for Lisa, it's to make sense of things. It's what she brings. So people are Going to notice that too. Your why. It takes a little bit more work, but when you get to it, it just feels right. And I think all of you said, you know what? All of a sudden a lot of things made sense. So what made sense? Is there? Here's a question I love to ask. Think of a time anybody can raise their hand. Tell me of a time when you did your why by howing and delivering your what right. And Velma just said, the what is almost as important as the why. And it really is. I think we go why, then what? And then the how is kind of how we do the what and the why, but the what is really important. So how about anybody want to share a success story? Because I want to. This is a coaching moment, too. What we have found is when we do this with, with clients, we discover their yos and we want to verify it. What I do is I say, you know, Rebecca, tell me of a time when you challenge the status quo by contributing and then ultimately delivering your mastery. So if you can tell us a story about that, and if you we've got it right, you have like 10 stories, you can't stop, right? Because that's when you're in your sweet spot. So we'll start with you, Rebecca.

I think I do it, you know, on a continuous basis. So my what is mastery? And I am, you know, forever looking for that next level up to be able to bring to my patients, to my clients, to whoever it is that I'm working my family, to be able to bring them the best possible thing, to be able to bring them, you know, challenging that status quo and saying, no, there's got to be, you know, a shorter way, an easier way, a better way, whatever it is. So I'm forever, ever doing that. Right now I am enrolled to take a diabetes educator course. I just finished my master practitioner NLP training. You know, I, prior to that, finished my level 2.

Qhht, which is past life regression training. I'm forever. It's all for the same purpose. It's all for helping people to be able to raise them up to experience their higher, better selves so that they're fulfilling their life in the best way possible. And I'm just always doing that. I don't even think about it. Like, I sign up for it, and then I'm like.

Then I'm like, oh, what did I do?

And so, you know, one of the other questions I love to ask, and I'll ask this of Kevin or Raymond or Celeste, really, any of you can answer It. But how does. How does knowing your yos help you attract the right. You know, there's a saying that it's popular on the Internet. Your vibe attracts your tribe. So we, with the Internet, with social media, we all have a platform to let people know whatever we want to say, right? And the reason our company was founded, the reason Gary began the why Institute, is because he learned his why.

And he had a thriving dental practice, and he had access. He taught himself how to create SEO. He learned about SEO, how to create campaigns. But he said, what if I. What am I going to say? Right? He didn't know what he needed to say. I think when you know your yos now, you know what to put out so that you'd attract people who believe what you believe. So has anybody had that experience? Lisa, any of you, have you put out your message and said, you know, this is me. This is my why how and what. And have you had reaction to that?

You know, Dan, I think you're asking that question because one of the interesting things about working again in a very structured environment is approach. And as a younger person, I think to myself now, man, if I would have known to tell people, look, I am truly here to figure out a way to give voice to people who may feel disenfranchised or who may feel as if they're not being heard. The way that I do that is to challenge the status quo. And because I'm into fitness and kind of impactful, when I walk into a room, just because of my height and my size.

People get uncomfortable just because I'm like a thermostat when I walk in and the temperature changes. And so if I would have known to say, look, the reason I'm here is to help the people. The way I do that just by nature is to challenge the way it's being done right now, just to ensure that we're doing it the best way, and if not, we can find a better way. And so having that language with me now, especially on occasions where I go and I speak at a company or to an organization, they ask me to come back and have a conversation, let's say, with the C suite. And in the dialogue with them, I'm able to say, you know, again, most importantly, I'm here to look to contribute to the organization. I am challenging by nature, but I'm not here to challenge you. I'm just kind of challenging the way we do business so that we can find a better way to do it. It's been hugely helpful, and it helps in the preamble, you know, before I have a. Before I speak to a group, a large one or a small. So it's been fantastic to me.

Excellent. Raymond, I saw you nodding your head a lot. Celeste, do you have a similar. Similar example?

No, I just. I love hearing what Raymond is saying. I. I do feel like it's so powerful in.

Knowing who you are and then being able to communicate better with other people so that they understand where you're coming from. It just. It makes it. I. I think that there's just so much. I've said this a lot, but clarity, like. Clarity is what comes up. And when Damien and Raymond said confidence, like that comes up as well, right? Like when you have that clarity and confidence as to who you are, why you're doing, what you're doing, what you're doing, how you're doing it, it just create such a beautiful container so that other people can really understand.

I love that you said that. And I'm gonna. I'm gonna say this for the record so Gary can hear it, because our motto is get clear, stand out, and play bigger. So you get that clarity, right? And now you. You can stand out for the gifts that you have.

And.

And you're. I think everybody here is saying you're playing bigger now with that knowledge, right? You're able to do more. You're able to get involved in those things that your energy is best suited for. Depending on your yos. I'm in the same place, right. Every day. I contribute to the success of others by helping them discover their why. How I do that is challenging. I challenge by. We bring a completely different way of doing this than has been done before. And then I feel good when I help people make sense of it, right? When I talk to Kevin, who was so confused on that first phone call we had, when I was able to make sense of it for him and explained it because it made sense to me, but I want it to make sense for him. And when it made sense and the light bulb went off for someone with the. With the. With a what of makes sense, it just was. It felt good, right? And I think somebody said it, Velma said, you know, when we're put in the role that enhances and utilizes our why, we're happier. Right? So. So for you, Celeste, for example, if we put you in a place that is just overly complicated, where you know that things can be done in far fewer steps, but you're forced to do it in 20 step, how long are you going to stay at that role?

Not Long. I mean, that was. I worked in corporate for 18 years before I became an entrepreneur six years ago. And that was part of my job was creating efficiencies like creating systems and being an analyst and doing all of that stuff. So it's interesting because now I do that with my clients and I've berated myself in the past about like how I make things overly simple, but then like coming into this and realizing, no, that is my why, that is my genius. Right? Like that it, it helps to clarify so much and it, it just gives a different depth to understanding myself and my own skill set.

That's awesome. Thank you for sharing. How about you, Damien? You're a contributor who does that by, by simplifying and finding better ways. How has, you know, how happy would you be in a job that didn't make a difference in anybody's life?

I think I never did it. I always. When you go back, when you do your, your why, how, what you go back on your career, on what you've done and, and even if you didn't knew it before, it has. You give a sense to what you've done before. And so, so I never, I never, I think I never did something that I didn't contribute to. I didn't knew it but to contribute to others. So I was always an entrepreneur. I always had my, my companies, different companies. So, so yeah, so yeah, never did it. But also what comes up is that you were saying confident when we were saying with Raymond, but also pop said it's like when you've done your why, how what you feel totally aligned. So when you're aligned, like you see the future of what you're going to go and do next. And I think that's very important.

When you feel alive and then other things come up and when you say what are these things you don't do is like when I, I say I, I save time. I, I'm gaining some time in, in my daily tasks is helping, helping other companies. Okay, I go straight to the point so I don't lose any time so I can shorten some, even some meetings or, or when I see that it's, it's complexifying things or they're not going the good way. I'm able now to go to step back or okay, I contributed, I helped and then now go to something else. So it gives space for other things also. And since I've done that and done that work with Lisa, believe me or not, but believe me, a lot of stuff happen in my life. I'm Going to work with, with another big, big startup company. They're giving me equity. I did a live TV show in France like two weeks ago, and then they contacted me. And then. So a lot of things happened just after, because as Lisa is saying, when you're aligned, everything comes up. And that's really what's happening right now in, in my life. So, yeah, big thanks to the why. Because it really, really helps you to be aligned. And alignment gives you all the possibility to go on and do, do whatever you want. Like I say, the sky is the limit after that.

I love that. You know, I love what you said. I'm gonna. I'm gonna tease you and say, will you please, in your French accent, say hear me now, believe me later. Right?

Hear me now, believe me later.

Yeah, we're going to have to save that one. We're going to have to save that clip. Velma made a comment, she says, looking back after she learned her yos, it showed up in all areas of her life, including her relationships. And I love hearing about that because it does really give us clarity and understanding. My wife's why is clarify. And I have zero patience for clarifying. I remember the arguments we would have. We just bought a new car and she wanted to know everything about it. She researched, you know, everything she could find out. She asked all the questions about the warranties, mileage. And me, I'm like, oh, that's a good color. Let's buy it, let's go home, let's be done. But understanding now, I knew to give her time right now that I know that that's her gift, right? Because she's going to read the contract before we sign that service contract. She's going to make sure. Wait, is it everything in there that you said was going to be in there? In there? I won't do that. So we're a good balance for each other. But you have to know that about the people you work with or the people you live with. It's very helpful in relationships. I know we're actually about 10 minutes over, but I always plan for about 15 minutes over. So I wanted to talk a little bit about nlp. So Lisa and Rebecca and Kevin are all NLP practitioners. How does the Yoshi integrate with the work that you do there?

You gotta unmute.

One of the big things in NLP is about having rapport, right? And it's in the States on, you know, people like people who are like them. When you know your why and you can identify the why in other people, you know, you can actually attract those people to you. And I love the, I love all the stuff that the Y Institute provides. It even provides things that you'd hear people say if they were a challenge, if they were better way and contribute. So you can actually listen for that and hear that and work with that. And when you know somebody's a contribute, you can turn on your contributor and you can, you can start talking like that. So attracting people and building relationships and building rapport.

You know, using NLP type of things is just, is just wonderful. And to tell you the truth, Dan, I've been wanting to and I am doing this looking at the different whys from an NLP perspective and seeing how much more than just the predicates in the phrases people use. So I think it's going, I think it's going to be great. I think, I think we can use NLP really well.

I can't, you know that I think Kevin just earned himself an invite back because we're gonna have to talk about that with the. And align it to the why. So thank you, Kevin, for, for sharing that. So we've got, we've got a couple of minutes here. Any parting thoughts? We'll go around the room. Is there anything that, that we haven't asked? Anything that you want to make sure you get a chance to say? So we'll start on the, on my bottom right hand corner, Celeste, what is one parting phrase or sentence you want to share with our listening audience?

I just am having an aha moment that I need to figure out what my significant others why, how and what are so thank you so much. I'm going to be sending him someone's way.

Excellent.

Excellent. Thank you, Raymond.

As a parting thought, I would say if you are, if you know your why flex that thing every time you have the opportunity with an introduction of who you are and your perspective so that you'll be better received. And if you don't have one, get one in area.

Excellent.

Excellent.

Great. Raven. Thank you, Lisa.

I'm muted. Here we go. I have to apologize. My wifi has been so unstable. I've tried my phone, my laptop and I've been going in and out. But I just had talk about as much as I could about the Y and its impact, I think because when I was at the post office the other day, I had someone who had clarify in front of me who was asking the woman every single question. She said her name was Kathy and at the end she said was that Kathy with a C or Kathy with a K? And I was like.

That'S a clarifier. But I have loved the why. It's helped me. It's helped so many people, and I'm very grateful to have found it. And I. I love working it so much. Changing lives.

Great. Thank you, Lisa. Damien.

Yeah, exactly. Just. Yeah, do your why and get your how and why. It just gets you aligned. And as you were saying, just. Kevin, before. It gets. Attract you. You attract people just after that, doing that, it's. It's so powerful that it brings you back to life and it attracts all kind of. Of good things and. And people so that you're aligned and then you have your vision. It's very clear. So just, yeah, do it. And. And then I think it can be.

Like a life changer.

Totally. I really think it. Yeah.

Oh, thanks so much. Thanks so much. How about you, Rebecca?

I just completed the master practitioner training a week and a half ago, and it's amazing to me how much my why aligns with my values. And so, again, that just brings into the core, you know, that alignment, that congruency. So it's really worth knowing it because it changes how you present yourself to the world.

All right, Kevin, you're finishing off.

I was going to go introduce a new word by my mentor, and Rebecca just did congruency. You feel. When you can feel congruent, it's aligned. One thing we didn't talk about is when you know what your yos is, it helps you in making decisions as well.

So you make decisions that are aligned with who you are, and it's really wonderful.

I love that. You know, I want to make sure. Thank you so much, all of you. I want to make sure. Bailey, I don't know if we have a graphic on this, but if there's anybody listening that's watching the show or listening and you want to discover your why, you go to whyinstitute.com and use the code Y2Y. And we'll get 50% off the why discovery. So if you want to discover your why, go to www.whyinstitute.com, use the code Y2Y when you go to check out and you'll get the code. You get to discover your why for 50% off, and then you get to. You'll be in the system. And if you want to know your why, how, what, we'll put you in touch with a coach who can help you do that, and then you'll get that clarity that our guest talked about today. Thank you very much, everyone. Have a great rest of your day. Thanks for staying up late for us, Damian.

Yeah, you're right. Big pleasure.

Thanks.

Have a great afternoon every morning. We'll talk to you all soon.

Bye.

Bye.