Dr. Gary SanchezFounder/CEO, WHY Institute · CEO/Founder of WHY Institute

Simon Sinek & WHY Institute Part 2

Name: Simon Sinek & WHY Institute Part 2
Uploaded: 2025-12-07T18:43:29.861229
Duration: 44 s
Channel: Dr. Gary Sanchez
Description: Dr. Gary Sanchez describes how Simon Sinek inspired him to develop a practical process for discovering people's "why." Through repeated application he…

7 Dec 2025 · 1 min

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Dr. Gary Sanchez describes how Simon Sinek inspired him to develop a practical process for discovering people's "why." Through repeated application he identified patterns and condensed motivations into "nine different whys," which became the basis for the Y discovery, YOS discovery, and the WHY Institute. He emphasizes converting Simon's ideas into a usable, one-hour discovery process applicable to people's lives.

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I took that concept and I made it useful. I spent so much time helping people discover their why, I found a better way to help people discover their why, so I could sit down with somebody in about an hour, take them through this process, help them discover their why, how, and what, and then use that in their life. And I did this so often that I started to notice patterns and trends and similarities. And I figured out that there's only nine different whys. And so that became the basis for the Y discovery and the YOS discovery and the Y Institute and everything that we do. So Simon was the one that lit the fire for me. But then we've taken it so much further to actually make it useful and doable and applicable in your life.