Finally Friday with John & Melissa

22 Oct 2026 · 1 min

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1:05

In this segment of the "Finally Friday with John & Melissa" episode, the speaker reflects on the upcoming evolution of online creator culture. He predicts that over the next two to three years, the proliferation of AI-generated media and increasingly scripted, inauthentic accounts will create a flood of content whose veracity is hard to discern. In response, audiences will demand more genuine, unscripted, live interactions. The speaker argues that creators who prioritize real-time, unfiltered conversations will become more valuable, as viewers seek authenticity amid a landscape of synthetic and staged content.

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someone asked me, where do I think the, the, the, the future of, um, what we're supposed to be doing as creators online, it's gonna go. And I think it's gonna— the authenticity of what we're doing has to grow even more because I think in the next 2 to 3 years, we're probably gonna get a lot of people between AI that's gonna make stuff that we, we're not sure what's real, what's not. And then with, uh, people, accounts that are gonna do more scripted, fake, set-up situations to try to, to try to pull from that, uh, whatever growth that everyone else is doing. The, the authenticity of people just having real conversations, it's gonna be more needed in the next couple years than it will— than it has been before. And I think we're probably gonna get to a space where stuff like this, where it's just like, oh, this is a live, this is There's no scripts. I mean, I guess you could script this, but for the most part, people are gonna wanna do something like this just to be able to have real conversations and people just wanna hear people talk to each other.