In this short interview, speaker A asks Dr. Tabatha Barber about her online baby‑clothing store BabyRiddle. Dr. Barber explains that the business, launched about 15 years ago, has evolved from a simple retail venture into a faith‑centered ministry. She says God revealed to her that the clothing she sells is a conduit for prayer, emphasizing that each purchase is accompanied by a prayer for the child and family, and that the brand’s purpose is to leave a spiritual legacy for the next generation. She references the biblical idea of “clothing your baby in scripture” and frames the store as protecting innocent children. The interview concludes with Dr. Barber sharing a listener discount code, “Faith15,” for BabyRiddle purchases.
Dr. Tabatha Barber, tell us all about Baby Riddle because your online store is so beautiful and it's so thoughtfully done. Like you're not just throwing baby clothes up online to be sold. There is so much heart and purpose behind your business.
So we started babyriddle.com about 15 years ago and, um, talk about process, but like in this season, like Several years ago, God started showing me that, that we have access to children and what we put on our children, and that, um, just even like praying over the children that we— that come to our site. Like, so for me, God's really just been highlighting the access and the, the prayers. Like, um, our next generations are so important. So Baby Riddle really comes with just the, again, the legacy of what we carry on to the next generations. You know, it's like I'm going to be praying over all those kids that, and families that come into our store and shop. You know, it's like there's not only, you're not only buying clothes from me, but it's not a transaction to me. It's like I pray people in. And I pray over your children because they are our next generation. So my heart is the legacy that, that we leave to our children. And, and I just think it's so cool because that wasn't what I thought about when I started it, but like God just started really revealing to me what a great gift that we have to pray over these next generations. And I'm like, you know, um, it says clothe your baby in scripture, you know, like we got to be praying over these babies. So that's, that's my heart at babyreal.com, is the next generation's coming up, protecting the innocent.
And you have a coupon code for our listeners, right?
I'm— I think I said— well, I think it's fat, uh, Faith15.
Faith is what it is. We'll put it in the show notes too.
