In this brief YouTube Shorts interview, Dr. Tabatha Barber speaks with the founder of Baby Riddle, an online baby‑clothing store that operates on a faith‑centered mission. The founder explains that, after 15 years in business, God revealed to them a deeper purpose: each purchase is accompanied by a prayer for the child, positioning the transaction as a spiritual act rather than a mere sale. They emphasize the importance of leaving a legacy of prayer for the next generation, referencing scripture that calls believers to “close your baby in prayer.” The conversation concludes with a listener‑only discount code, Faith15, which Dr. Barber will share in the show notes, encouraging the audience to support the mission while receiving a benefit.
Dr. Tabatha Barber, tell us all about Baby Riddle because your online store is so beautiful and it's so thoughtfully done. Like you're not just throwing baby clothes up online to be sold. There is so much heart and purpose behind your business.
So we started babyriddle.com about 15 years ago and, um, talk about process, but like in this season, like Several years ago, God started showing me that, that we have access to children and what we put on our children, and that, um, just even like praying over the children that we— that come to our site. Like, so for me, God's really just been highlighting the access and the, the prayers. Like, um, our next generations are so important. So Baby Riddle really comes with just the, again, the legacy of what we carry on to the next generations. You know, it's like I'm going to be praying over all those kids that and families that come into our store and shop. You know, it's like there's not only— you're not only buying clothes from me, but it's not a transaction to me. It's like I pray people in. And I pray over your children because they are our next generation. So my heart is the legacy that, that we leave to our children. And, and I just think it's so cool because that wasn't what I thought about when I started it, but like God just started really revealing to me what a great gift that we have to pray over these next generations. And I'm like, you know, um, it says close your baby in scripture, you know, like we got to be praying over these babies. So that's, that's my heart at babyreal.com, is the next generation's coming up, protecting the innocent.
And you have a coupon code for our listeners, right?
I'm— I think I said what— I think it's fat, uh, Faith15.
Faith is what it is. We'll put it in the show notes too.