Ep. 17: The Power of Negative Visualization (<10 Minutes)

Hey folks, Tim here. My bestselling card game, Coyote, which I made with the amazing team at Exploding Kittens, just won the Pop Insider Best geeky game of 2025 and also best Stocking Filler in the Made for Moms Toy Awards 2025. It is on sale everywhere. It's cheap, it's fast to learn, has 4.8 stars out of five. People are loving it. CoyoteGame.com will take you to all the retailers, but you can find it everywhere. It is a game of thinking fast and laughing faster. Think char meets hot potato meets a bunch of brain fun.

It's good for your head.

It's perfect for families with kids age 10 plus or adults who are kids at heart or don't take themselves too seriously. A lot of adults love this game and as I said, it's available everywhere. Amazon, Walmart, Target 8,000 plus retail locations, you name it. So please check it out. I loved making it. People are really enjoying it. It has 300 or 400 million plus social views of gameplay online and try it. Enjoy it this holiday season. Check it out. CoyoteGame.com One more. That's CoyoteGame.com or anywhere you buy your games. Now back to the episode welcome to.

Another edition of the Tim Ferriss Show. This is Tim Ferriss speaking. I am at JFK and I am partially whispering so I don't get punched in the face by everyone sitting around me. I'm en route to Italy. I am super stoked. I haven't been there in ages o dimentica tortuto of my Italian.

But that's okay.

I will improvise. This is a short audio essay what I've been calling the in betweenisodes and I'm borrowing that term. In this case it is from a presentation that I gave which many of you have not heard from Google. I o that was the event and I'm calling it the Power of Negative Visualization. So we always hear about positive visualization, positive thinking. I think it happens to be overrated and certainly from a pragmatic standpoint, there are times when you have to practice pessimism, very strategic, tactical pessimism, to get what you want and avoid what you don't want. As always, you can find all of these episodes on itunes or@fourhourworkweek.com podcast. And if you enjoy these episodes, both the short ones and the longer one to two hour episodes, please support it by going to fourhourworkweek.com podcast. Actually, I misspoke, but I have to catch my flight so I'll do it again. FourHourWorkweek.com Books all right. FourHourWorkweek.com books and that is where you will find the Tim Ferriss Book Club books that have impacted my life greatly, which I link to then on Amazon on Audible, typically one per month. There are four or five up right now. Check them out and without further ado, I hope you enjoy this very very short episode.

Thanks for listening. All right, so this is a photograph of Las Lenas in Argentina where I went skiing with two close friends, one of whom recently died of pancreatic cancer. He was in his early 30s. The same day I received an email notifying me that the 10 year old daughter of a close friend had been diagnosed with inoperable cancer. And this was very recent and this catalyzed produced a profound sense urgency in me to do bigger and better things in my life and to test new directions before some undefined point in the future. So I want to talk about the most effective pair of productivity techniques that I've come across since 2004 that have helped me up to this point, test the uncommon despite the fear of ridicule, criticism, failure and so forth. Both techniques I cheated a bit with the format. Some things, will repeat, are borrowed from Stoicism, which was a school of philosophy from the Hellenistic period used by a lot of the Greco Roman educated elite, including emperors and military and statesmen. The first is called negative visualization, and it's all related to the basic assumption that defining your fears instead of your goals is a key to doing anything uncommon, anything big. Negative visualization is what I would call preparation in practical pessimism, and that is defining in excruciating detail the worst case scenarios. So as an anecdote, in 2004 I was working 14 hours a day in my own company, trapped in a beast of my own design, and knew that I had to take a two to four week retreat to either streamline the business and extricate myself or shut it down because there were issues with exit options. I didn't do that for six months because I was running an endless loop of what if scenarios. What if I missed a notification from the irs? What if we lost the biggest customer we have and therefore had problems A, B and C? Problem is, those fears weren't actionable, just like poorly defined goals aren't actionable. Then I came across the writings of Seneca, Lucius Seneca, who was an advisor to the emperor in his day in Rome, also what you might consider the most successful investment banker and playwright at the time in Rome and I performed an exercise that he suggested which was taking out a piece of paper, in my case an 8 and a half by 11 sheet one evening and detailing in the first column all of the terrible things, the worst case scenarios that could happen if I did what I was considering, which was this retreat for you. It might be a change of job, it might be proposing a new project, it might be ending a relationship. Could be any number of things, all of the negative things that could happen, second column, all of the things that I could do to minimize the likelihood of those things happening. And then the last column were all the line by line actions I could take to get back to where I was then, to re achieve the status quo, so to speak, maybe getting back into the industry that you would leave to start your own startup, whatever that might be. And in that instant I saw that on a scale of 0 to 10, 10 being most impactful, I was looking at a unlikely transient pain of about 2 and a potential life changing permanent change of 10. And I took the trip. I took the trip. And that's why the book happened, that's why the world championships in tango happened. Everything that brought me to stand here today, I can trace back to that one evening, that one exercise. So let's move to practice the second piece. The second technique is rehearsing the worst case scenarios. Seneca would put it set aside a number of days each month where you are satisfied with the cheapest and scantiest affair, meaning food, the roughest of dress, all the while asking yourself, is this the condition I feared? What you're doing is exposing yourself to negative emotions like fear, embarrassment, lack of finances, so that you're inoculated when you later have to make hard decisions, ask for hard things or reject, refuse things so you can act despite these emotions. Cato, who was viewed as Seneca as the perfect stoic, wore darker clothing than his expected light purple didn't go with a tunic. He was very out of style in his day and he did so that he would learn to be ashamed of only the things that were truly shameful and to ignore the millions of things that men would otherwise have low opinions of. So it's very important that you practice your worst case scenario. What you'll find is that many of the fears you have are based on undervaluing the things that are easily obtainable. So those are two techniques that have resulted in the greatest gains, all of the uncommon, all of the big things I've been able to do, and I would encourage you before trying to define your goals, to focus on defining your fears. Thank you very much.