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In this short talk, Nataliey Bitature argues that in a society plagued by short attention spans, deliberately cultivating greater focus and presence gives a competitive edge. She recommends concrete steps to curb phone addiction—setting usage limits, disabling notifications, and physically removing the device—to build the habit of sustained attention. Bitature links this practice to emotional intelligence, emphasizing the importance of pausing before reacting to avoid defensive, impulsive behavior. She stresses that every action has consequences, urging especially young men to develop the brain region responsible for foresight and self‑control, so they can think through outcomes before acting.

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