Dr. Thomas J. Powell breaks down the six Cs of capital and identifies where founders typically stall: the Fifth C, the Call to Action. He warns against pushing for a close on first contact and instead recommends setting a clear, staged next step with potential investors.
Chapters
Hey, Tom Powell here with the Founder's Office and we are working our way through the six Cs of capital. If you've missed any of these segments, go back and look at them because they really do time out in a way, kind of like a Rubik's Cube. If you move it in a certain direction, you're going to get there much faster than if you just haphazardly move the combination of the cube. So the six sides are first. Your challenge. What problem are you solving? Who's the champion and what does that mean or how does it actually work to solve that problem? What, what's it mean to the investors? What's it mean to the people that you solve? That is the change. The credibility is third party. Whenever you can use it, credibility also comes in about your team. We didn't mention that in there. But the next one is the call to action. And the call to action is oftentimes what people miss when they're in there. They've met someone on the ski lift chair or they're standing at the elevator or they've been introduced to someone and they're getting through this presentation. They, they think they need to do it all at one time. And in the reality, what they should be looking for is what's the next progress step, such as in dating. Don't go for the ring on the first date. Right. Get them to that next stage within what that is a progression of finding out if this investor is actually right for you and if you're right for that investor. So there's a methodology to that. Check us out at the founder's office, foundersoffice.com we also have a Wednesday lunch and learn where you can learn more about this. Again, the call to action. Action is something that's critical in there as saying we have a Wednesday lunch and learn. Join us at the Founder's Office.
