Dr. Thomas J. Powell explains the fourth C in his six-Cs storytelling framework for fundraising: credibility. Use third-party validation like research citations, paying customers, and media mentions as proof. Embed these into a 28-second pitch and your executive summary.
Chapters
Tom Powell at the founders office@thefoundersoffice.com and we are talking about the six Cs of storytelling, of how to raise capital in a Betty Crocker methodology. You take the box off the shelf and it works every time. So the first one we're talking about was challenge. The next one we talked about was the champion and then the last one we just talked about was the change. What happens? So what, what does it really mean if you solve this for your clients that you're serving for the money that's invested in it, for your team members that are joining and probably working for damn near free as you're doing this founder, startup or this next stage of growth, everybody's looking for that change. Well, now you need to get to the brass tacks and that is credibility. Who else besides you says this is going to work? What proof do you have that this is working? Is it something scientific that you can point to, studies? Is it something that is the buyers are actually paying for this? Or in the free world, such as a Google, how are you able to monetize what is free? Where are you able to take that data and actually turn it into something? Guessing is not the same as knowing and stating it for yourself is not the same as having somebody else state it for you, such as can you find a Wall Street Journal? Or in my case, I was just working with something that's a medtech device and I was able to fold pull down six medical research articles that says this is the next frontier in athlete performance. They were citing it, not me. I'm able to cite them on their research. That's the type of stuff you want in your credibility. That's where you want it in your bulletproof speech, which is something that takes about 28 seconds and then lasts throughout your executive summary, your presentation and all the way through your offering documents. It goes through there. And credibility is third party validation or actual proof of it happening. When you put it together, you've got a presentation that is going to raise capital. As long as you get these six steps down, you will be there. Join us at the Founder's office, we have a Wednesday lunch and learn where you can actually make presentations to us and see what it's like to be in front of real capital making real investment decisions. Have a great day.
