The ONE Skill Investors Value Most in Founders 💡

I think there's a lot of buzz out in the industry. I'll call it on what matters. And I don't know that that buzz always hits the mark. There's a lot that goes into your pitch deck, as though you can create a perfect pitch deck and go out and then the capital just lands in your lap. And the pitch deck is part of a formula. But I think from the founder perspective, you really have to have the story down like you're talking about the problem and then why are you the solution to it? Right. And it kind of tracks this hero's journey. Why are you the group or the person to solve that problem? So it kind of leads you through this arc of. It's. It's a story arc, A to B to C. And then from an investment side, same thing. Kind of look at their story. There's a lot that can go in a pitch deck. Does it all matter? But what's the level of trustworthiness? And Candice and I have had huge conversations surrounding what to look for in an entrepreneur when you are investing in them. The number one thing we would look for is resilience. Someone that is transparent about failure. They've failed before and they're here giving it another swing.