The Third C: The Change

Hey, Tom Powell here at the founder's office, foundersoffice.com and we are talking about the six Cs of capital making our way through there. The first we talked about was the challenge. The second one we talked about was the champion. And now we're going to talk about the change. The so what. So if you've got this problem out there that you've identified and you believe you have that methodology or the better mousetrap of how to solve that problem, and you can articulate both of those really quickly, then the way to attract the capital is to actually say from that standpoint, so what? And the right answer is so that. So that if investors invest in you and you are able to bring this solution to marketplace, the investors happy ending in that is 3x capital, 5x capital, over 36 months or something in that model, ideally you have it from framed out in your simple financials. And what you want to be able to do is as you're building all of this, it should stay consistent throughout all cycles of the storytelling. You never have to expand past you follow the same methodology. And if those answers change, which sometimes they do because you get more data, then what you need to do is make sure you update all the way through so that it stays consistent, especially in the capital raising. Because if you lose credibility, you don't get capital or you end up with a lot of lawsuits and that's not fun for anyone. So here at the founder's office we help you on your deck, we can help you through the capital raise and we can help you on the exit strategy. Check us out foundersoffice. Com. Have a great day.