Dr. Nneka Unachukwu teaches clinician-entrepreneurs how to sell the real outcomes of weight loss: control, strength, better sleep, improved skin, the ability to engage with family. She calls this building a legacy of health and argues for charging an ethical price for it.
Chapters
Finally, the weight that you've been trying to get off for X number of years is coming off. You feel like you're in control. You're no longer, you know, like a victim of your diet. You feel stronger than you've ever felt. You're able to sleep better. You feel so good in your skin, you know, like in your skin, your skin is glowing. You're able to run around with the grandkids and the kids. Like, you trace it all the way, right? You trace it all the way. And because you've learned these things, it's affected your spouse, it's affected your children. And so not only are you in a healthier space, you're leaving a legacy of health. Do you see what I mean? Like, you trace it all the way. The more you do that, you more you see. I'm not overcharging. What I'm charging is an ethical price.