Dr. Nneka Unachukwu uses gravity and lift as a metaphor for how habits help businesses break old patterns. The core idea: reinforcing practices create the upward force needed to sustain growth instead of sliding back.
The law of gravity is that everything that goes up must come down. When you start making breaks in your business, breaks in the way you show up, breaks in how you identify and things like that. There will be a gravitational pull to get you back to where you used to be. It is a real thing. Now, how do. Like the law of gravity does state that everything that goes up must come down. But the planes are up. Right? The planes are up. And so we. Why is that? And the plane is up because the plane has engaged another law that is superior to the law of gravity. And that is the law of lift. Okay. Is the law of lift. And so the law of lift didn't make gravity disappear. Gravity is still there. But it helps the plane overcome gravity.
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