A short motivational/business-coaching excerpt by Dr. Nneka Unachukwu advising physicians to treat their careers as businesses ("Dr. U Incorporated"). The speaker describes running experimental "labs" to test business principles, emphasizes support for introverted physicians who dislike talking about money, and urges listeners to raise their expectations and take action.
Every physician has a business. Your business is Dr. U Incorporated, your personal brand. Every physician has at least one business, and that's your personal brand. That's your personal brand. Okay? So my mission is to help you. That is why I am here. My businesses, I call them labs, because this is where I go test all the business principles, and I come back to the physician community. I'm like, okay, so this is what works. Especially if you're an introvert. Especially if you don't like talking about money. Especially this, that, and that. Right? Why can I do that? Because that's my mission. That is why we are here. This is the reason why we're here. So again, I want to make sure that you. You pull up. Pull up your expectation. Maybe you're like, yeah, I've done things like this before. Let's just see what happens. No, I want you to pull up your expectation. This changes everything.
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