A brief spoken monologue stating that a business's primary job is to serve customers/clients/patients profitably so it can continue operating. The speaker advises focusing on essential service rather than trying to offer every feature or host events for appearance, noting businesses can add extras as they grow.
At the end of the day, the job of a business is to serve a customer, serve a client, serve a patient, and to do it in a profitable way, right? So that they continue to have the privilege of serving those clients. And so you don't have to have every bell, you don't have to have every whistle. You can grow into the bells and you can grow into the whistles. But we don't want to just do it so we can say, oh, yes, I had that kind of event, right?
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