Creating a Remarkable First Visit

Hey, Dr. Vince here. Special treat for you today. And this is a micro training that we do inside our private client membership. This one is called Creating a Remarkable First Visit. Enjoy. So let's go ahead and dive in here. So it is called Creating a Remarkable First Visit. Okay. Now, why do we want to do this? Um, again, I always kind of try to think of like, what are the easiest levers that we can pull to, um, optimize our practice, increase our close rate, etc.? So the big idea here is patients start forming an opinion about your practice way before they meet the doctor. Right. Way before they meet the doctor. They may not know how awesome you are clinically. And obviously, we lean into clinical excellence, right, at SP. But it can be in the parking lot. It can be on the phone scheduling. It can be walking in the door. And they immediately start thinking, especially women, by the way, does this place feel clean? You know, guys may be a little, you know, not as tuned into that. Most females are super tuned into that, and they're like, you know, that, that's an immediate— that can be an immediate turnoff. Um, to me, it's an immediate turnoff. Does it feel organized? Is the team welcoming? Uh, does it feel professional? You know, uh, do I feel comfortable here? Do I feel confident here? If it— you know, if they walk in your clinic, it doesn't feel professional. By the way, having a— like, I know, like Denise and Angela, they have a phenomenal relationship with their patients, um, and, you know, they're greeted with a, you know, great big smile. They're treated like family. That's professional. Um, and so in other words, like, if it's a casual relationship, Like, where you're like, you know, hey, Mike, like that, that's professional. What's not professional, and we'll kind of get into this, is, you know, they're not greeted at all, right? They're not greeted with a smile, um, if things are disorganized, etc. But once a bad first impression is formed, it can be very difficult to undo this. Um, there are some studies, and they, they go both ways. In other words, like, If they have— if a patient has a— anybody, right? This is not just patients, we're just applying it to our practices. If a patient has a positive first impression, that can be very sticky, and it can have a very strong cascading effect to their subsequent— for subsequent decisions, right? Whether, you know, whether they choose to move forward, whether they are compliant with care, etc. A bad first impression, on the other hand, Can also have a very sticky negative impression that, um, there is some research that says up to like 4 to 8 subsequent positive impressions to reverse that first negative impression. So we really want to, um, think about this, lean into this. This is working on your business, not in your business, um, and a great use of your time. So for me, I call it my bathroom wake-up call. Now, that sounds a little odd, I will grant you that, but just let me explain. So, after my father and I had merged and we started offering the big packages, you know, our, our care plans were 8 grand. So, um, and right when you walk into our clinic, um, a couple things, you know, you have the bathroom immediately off to your left, and then obviously we had our A big, um, you know, reception desk. It, it was, it was quite large. It was probably 14 feet and it wrapped around because we had 1, 2, 3, 4, I think enough, at least 4 people at the front desk. But the point being is the— we had carpet walking in and then we had back bathroom off to the left. That carpet, we cleaned it so much it, it could not stay clean. It got to a point where it was just worn. So we tiled the whole thing, made a huge difference. But the bathroom— Um, I walked into that thing one day and it was gross. It was dark. It was not clean. Um, it, uh, was dated. Um, and so, like, I went to my dad. I'm like, you know, I don't go— how— when was the last time you went into our patient bathroom? And he's like, I don't know, a couple years ago, because he had his own private bathroom, right? Um, and so I said, we got to do something about this. Terrible. Let's go. Come here, let me show you what this looks like. This is what our patients are— because what is the first or second thing patients do when they walk into your clinic? They go to your bathroom, right? They check in, they go to your bathroom, especially older people. Right. So what we did is we redid the tile, we repainted it, we changed— we put a new fancy sink in, new toilet, um, air freshener, um, and then we put hand towels in there. We took out the, the janky, you know, paper towel thing that, you know, crank, crank, crank, put in nice hand towels. Um, but, you know, it— everyone had stopped noticing it, right? So this typically happens in all our practice, and it doesn't necessarily Have to be like the bathroom per se. But what I could tell you is after we did that, and it wasn't a tremendous amount of money. Now, keep in mind, this is a while ago. I think to remodel a bathroom these days would probably be $10,000 to $15,000 if I had to guess. Um, prices are astronomical. But back then it was $5,000, um, which, you know, hey, wasn't a, wasn't a tiny amount of money. Um, but this is an example of what can happen. In other aspects of our practice. But I would challenge you to go into your patient bathroom and see what it looks like and make sure, make sure it is clean, make sure it is wiped down. You know, you should have a team member that's responsible for your bathroom and keeping it clean. And I would say they check it at the beginning of the day, they check it at midday, and they check it end of day. Um, that's a, a sneaky, easy tactic right there. Um, But this training, it's not about, hey, go remodel your bathroom or remodel your office. No, it's about really easy things that you can do to improve the patient first impressions, or, you know, gosh, just your daily patients. So, what I want you to think about is, what are my patients seeing that I have stopped noticing? Right. So, what I encourage you to do Is do a weekend first impression audit. So, this weekend, walk through your office, no one's there, right? As if you've never seen it before, right? And I want you to start in the parking lot. So, and you're not going to be able to tell like, hey, is it easy to park here or not? Although that is a big deal, right? Parking is a huge deal, actually. Especially for elderly patients, you know, are there enough handicap spots? You know, how far away do they have to park? How many, how many spots are available, you know, on an ongoing basis? But I want you to look at your parking lot. Is it clean? So our parking lot was gross. And so what we had was a cleanup crew, right? So essentially all we did was because we had the Uh, the lawn care men, right? We said, hey, can you just— if we pay you an extra few bucks, whatever, I don't remember what it was. Point being, if we pay you an extra few bucks, will you blow off the entire driveway or the, the entire parking lot and just get all the wrappers or the cigarette butts or all that crap, um, uh, and just get it off, you know, on a weekly basis? Sure. So that was one thing that we did. Um, but I want you to start outside in the parking lot And walk up to your clinic, what does the parking lot look like? What does the front door look like? You know, is there some paper stuck to it? Is it clean? Is there a window next to it? Is that window clean? What does the signage look like? What does the entryway look like? You know, is there a mat? You know, a nice welcome mat. But does it look clean, professional, and inviting? So here's some quick, quick, easy wins. Couple potted plants, right? Very simple. Flowers, you know, nice pots. Get, you know, go to Home Depot, get a nice like stone, you know, you know, stone pottery thing. Get some nice plants. Ideally, you put something that, you know, can function year round. If there are windows to your clinic, make sure that they're clean. Uh, wipe down the front door. Um, you would probably be sorry. Hey, oh, look at those flowers! I love it. And that plant, I love it. See, you guys are ahead of the curve. Um, wipe down the front door. If there's any stickers or notices that, you know, from last, uh, last quarter, take those off. Look around the clinic. Are there burned-out bulbs? You know, if you have outside your office, are those bulbs burned out? Go walk through your entire clinic. Are there any burned-out bulbs? Replace those. Sweep the entrance. Straighten any signage. This could be signage on the desk, signage on the door, signage, whatever. Um, okay, so that's the outside, right? Now we're going to look at the front desk. Um, And this is why it's nice to have, you know, the receptionist, what I call the ambassador, really be OCD. Make sure there's no clutter. If there's papers everywhere, that's not a great look. If, you know, there's a big, you know, drink from McDonald's from your receptionist lunch, obviously take all that stuff away. There should be no food at the front desk, guys. Um, you know, lunches should be taken somewhere else, either eaten off campus or in some type of back room. Um, when you eat at the front desk, it stinks up the whole clinic, especially if you have fast food. Now, do we eat fast food? Obviously no, or rarely. Do oftentimes our team eat fast food? Yeah. You know, most likely they do, but don't have— please Don't have meat at the front desk. Um, the worst thing you can do is have your, your office smell like lunch. That's terrible, right? Then I want you to be thinking about what does your office smell like. Now, we went through this a ton of time. Um, oh my gosh, we tried so many different air fresheners and patients, oh, I can't stand that. Oh, they start sneezing at— like, it was I don't know what that was. What was that, Dr. Angelo? Yeah, um, well, hopefully that's Ozeum. Is that a hypoallergenic one? It is. It's the, the greatest air freshener cleaner. And just one little spritz. One little spritz. It's like an air deodorizer. I love it. Let's put that— let's put a link to that in the chat because what we did 'Cause we were doing it using Glade, you know, there's like the plugins. Patients hated it. It was too strong. What we ended up doing was there's these things called, I don't know what they're called, but basically it was a little, you put a wax air freshener and you put it in a little cup and there's a little candle underneath it and it would burn it or it would melt it, right? So it was a very, You know, unobtrusive, safe air freshener, and it didn't bother anybody's things. I like the idea of what Dr. Angelo and Denise is doing better. That sounds way easier, but you want hypoallergenic for sure. But how does your office smell? What do they hear? You know, is there rock music playing in the background? Is there inappropriate music playing in the background? If you're just using like a radio station No one wants to hear commercials when they're at the office, so you need to buy a subscription to Pandora. Pandora is the easiest one, right? I know this is for old people. I'm an old person, whatever. I know there's some more contemporary ones, Spotify, etc. You can pay $5 for Pandora and it will play music continuously. You can create No, um, no lyrics, right? Just put on jazz, put on classical, put on something uplifting, put on Christian music if that resonates with you. But the point being is have nice music in the background and keep it low. But if there's no music, that's weird, right? There's just a stillness to a clinic with no music. You don't notice it until there's no music. But, um, but some clinics are, you know, again, you know, they're playing music that is just— now here's the only exception. If, like, say the doctor, it's very more personality-driven, and the doctor's like, I love rock and roll, you know, and there's like a big energy to the clinic. The reason why I bring this up is Dr. Auslander is just like this, you know, and he— and he has a very successful practice, and he has you know, basically somewhat loud music. A lot of times it's rock and roll music that, you know, that he really loves, but the patients love it, right? Because they love him. That's the exception to the norm. If you're like, what type of music do I play? You get Pandora, um, you buy a couple Sonos speakers, right, for a couple hundred bucks each. You put them in strategic places around the clinic and you just stream to the Sonos speakers. It's very easy to set up. Um, and, uh, the reason why I choose Sonos is because they plug in, they're very easy to hook up. You can buy much cheaper speakers if you want, but these have very good sound. I have them all over my house. But the point being is that, um, you just want— like I said, if you don't know what to play, play jazz, right? Just Top Jazz is a great station in Pandora. So what do they hear? Um, back to the front desk. I got, I got sidetracked there. Is there clutter? Are there papers everywhere? If there are, get her or him a, uh, a paper tray. All right, very simple. Um, get rid of all the food at the front desk, period. Now they can have snacks, like if it's almonds, things that don't stink, that's fine. Like if they need to, you know, to keep their blood sugar up, they need to snack a little bit, fine. But, but no Doritos, right? We're trying to promote a sense of, you know, health. So no chips. But like, yeah, if there's almonds, I think that's fine, right? But drinks, you know, no soft drinks. I would say water, you know, have them have, you know, look, you should hydrate, you know, buy them a nice Hydro Flask, right? Get them something nice. Um, they'll be appreciative. They don't wanna spend, your front desk makes $20, $30 an hour. They don't wanna spend $50 on a nice Hydro Flask. So buy it for 'em, be nice. Tangled cords, like if they can see your computer setup and there's like, it's like a spider web of cords, go, you know. I have this thing called a VariDesk. You know, because it goes up and down, but they send these little cord wrappers with it. Really nice. All it does— just buy these on Amazon. It's probably like $5. All it does, you just wrap around the cords at multiple places. Now it's all nice smooth cord. All of them are tied together. Just, just, we don't want clutter. We want things that are tight, cleaned up. Um, If there's old promotional materials from 2023, toss them out. Anything, anything on the walls, guys, should be framed. Nothing should go on the wall unless it's framed. No sticking up some type of piece of paper. If you have an announcement like a flyer, put it in one of those, you know, little plastic things that you can get on Staples or Amazon, and, you know, it just goes on the front desk. And then you can have them, if they, you know, want to send them home, you can do that. So declutter, simplify, make it look intentional, like someone, you know, uh, put some time, thought, energy into it, which is what you're doing. Okay, now we're in the waiting room or reception area. I like reception area better. We don't really want patients to wait too long. So sit down. What are the seats like? Are they comfortable? Are they— we had 2 types of seats. We had a— because you'd have patients, well, you know, it's hard for them to get up. By the way, your reception, uh, seating should have arms on it. Because if you have a patient that's 75 years old and there's no arms on the seats, It's challenging for them to get up sometimes, right? But if they have the arms, they can push themselves up. But what I'm saying is we had— I think we had like 6 reception chairs. Well, 2 of them were, were high, right? They— we had to— I don't know where we got them, but we had the kind of like special order them or whatever, but they were higher than a normal seat for exactly this reason. See, it's intentional. You're thinking of your patients. So sit in your reception area. Um, are there some old crappy magazines? Throw them out, right? And by the way, I don't really care if you have People magazine. Like, I, I don't— I'm not like a huge stickler on that. Um, what I would say is put yourself in the mind of your patient. What would they like to read? Well, if you're in Palm Coast, you probably have a lot of golfers. Right? Get a subscription to Golf Magazine. Hey there, it's Dr. Vince, and if you're getting value from this episode, please make sure to hit that subscribe button so you never miss an episode. And if you know another doc who's ready to grow their practice, share this with them. It might be exactly what they need right now. Thank you in advance. And now back to the show. Do you want to attract a higher clientele? Get a subscription to Rob Report. I mean, you know, make it classy. Get a subscription to Architectural Digest. That's a beautiful magazine. You know what I'm saying? Like, so in other words, like, look, if you want to put People magazine out there, I mean, go ahead. I don't care. It's like $5 a year. But the point being is you can step it up a notch and, um, that will convey a different message to your patients, right? So personally, I would say toss the, you know, the People magazine. Maybe you get Time, maybe you get, like I said, you know, do your patients play tennis? Get a subscription to Tennis Inc. or whatever. But point with this is think about it, right? Are the chairs dirty? Are they uncomfortable? Now, this is where you may think about replacing them, but it's not a huge expense. I mean, you can get really nice chairs for $50 to $100. So if you have 6, yeah, so maybe you need to spend $500. Um, but is that going to improve the patient experience? If it is, I would consider it. Are the walls all scuffed? When was the last time your, your place was painted? I'm not saying you have to paint it. Um, but. You may want to look at it, right? And can you do touch-ups? Because whenever you— last time you had the place painted, they probably left, um, you know, extra paint for you. So you could, um, uh, just go around the clinic and see if there's any touch-ups. Wipe down the baseboards. Now, this is something that your cleaning crew should be doing, but if they're not, then maybe first. You need to recognize it. Baseboards, like, the baseboards get gross, right? And if your cleaning crew does not pay attention to that, you should definitely let them. By the way, how often should you have your clinic cleaned? Uh, once a week, in my opinion. Um, next, dead light bulbs. We talked about outdated posters, guys. If you're doing— if you got the old, like, old school chiro, you know, picture of a baby. This is— that's the '90s, guys. Like, let's, let's, let's be in 2026. You want artwork on your walls? You know, we had, you know, this artist, he did a rendering of a torso in bronze. It was beautiful. That was, that was in our main reception area because we had, we had a reset. Like, what doesn't matter? Point being, that was on the walls. We had a lot of artwork. You know, we had— we did this big spread in Alaska Magazine, so we framed that. But, you know, put some intentionality into what's on the walls. The old Cairo propaganda does not really resonate. No one reads it. No one reads it. Does not move a needle. Now, in your consultation room is different. You can have, and you should, Have educational posters that are framed, whether it's spinal degeneration, what is what is spinal decompression, a herniated disc, the difference between a herniated disc and a healthy disc. If you're wondering, you know, is there a company that creates this? Yes, it's called Chirographics. I think like chiro spelled with a K. We have a lot of docs that you that have ordered those and they like them. There's some nice cool. High-tech looking ones. Um, random marketing materials. So a lot of these things are really simple fixes. So that's in your waiting room. All right, so let's move on. So I want you to go in your bathroom again. Don't need to remodel the bathroom. That's not what I'm saying. This, this is, this is about low-cost, high-leverage stuff. Make sure the bathroom is clean. Um, again, I would have a team member responsible for this. If you do hand towels, obviously those need to be replaced on a regular basis. If you don't, then, and you do the paper towel, you know, make sure— nothing like annoys me more than the paper towel dispenser that doesn't work when you wave your hand underneath it. There are good ones. I know Angela's laughing. It's true. It's like, how many times do I need to wave my hand? Okay, so there's good ones and bad ones. Get the good one. That's all I'll say about that. Upgrade the soap. Obviously, we're not gonna have like a bar of soap, okay? That's gross. So, but get nice soap, get Method soap, right? Get the upgraded soap. The trash can. What does the trash can look like? Does it have a flip lid? Ideally it does, but get a nice trash can. There's like The Container Store, That is— I don't know if you guys have that wherever you're at, but anyways, Crate and Barrel. Um, get a nice trash can. Okay. Um, improve the lighting potentially. Um, you may just need to replace the bulbs and put a brighter bulb. Um, but you do want kind of a softer white. You don't want like a super white light in the bathroom because then it exposes all the wrinkles, right? And patients don't like that. So get a soft light in the bathroom, remove any clutter. Um, There you go. I like that. I like that, Dr. Angelo. Very nice. Um, uh, simple air freshener, we just talked about it. Um, touch-up paint if needed. Now let's move on to the treatment rooms. So, uh, this will be your consultation room and your treatment room and your ROF room. This will apply to all of them. For some doctors, that's all one room. For some doctors, you have different ones for each one, whatever. Um, first of all, uh, you know, and throughout the whole clinic, is it vacuumed? Right? That would be the first thing. Are the counters clean? Is the equipment organized? Right? Do we have cords hanging off TVs? You know, there's ways to fix that. Um, is anything, God forbid, broken? Um, random stuff laying around? Is there an empty Kleenex box? Just go through. With fresh eyes. Again, the reason why we want to do this on the weekend is because, um, well, obviously no one's there, but it feels different, right? So when no one's there, it feels different so that you can kind of have fresh eyes. Now, if you want to take this to the next level— hello, Dr. Kareem. Um, just so you know, today's micro training is on creating a remarkable patient experience. Uh, uh, sorry, a remarkable first patient, um, impression. Um, so, uh, where was I going on with that? Um, shoot, lost my train of thought. That's okay. Um, but the point being, treatment rooms, etc. Oh, oh, I know what I was going to say. So if you want to go to the next level, hire an interior designer. Um, you would be shocked at how Inexpensive these people really are. They're always looking for work. They never have enough work. They barely work at all because not many people are smart enough to hire an interior designer. So a couple years ago when I did a redesign on my house, I think I put about 30 grand into it. But you know how much the interior designer was? Like $700. So what you can do, because they work on an hourly basis, so like $50 an hour, $100 an hour, here's what I would do. Again, this is, this is bonus points. You don't have to do this, but this would be bonus points. Hire an interior designer for 2 hours on a Saturday and say, hey, I just want you to walk through our clinic and give me some suggestions. What do we take away? What can we add? What can we upgrade? What would that be? By the way, they get discounts on furniture and all that type of stuff. Um, but, uh, that would be extra credit. Um, and but that would be something to consider, you know, if you really want to go to the next level, have a dual walkthrough with an interior designer to give you, you know, concepts. Um, one of our, uh, past clients, Dr. Jeff Abrams, I want to show you Oh, doggone it, that's not what I wanted. Um, he did a full redesign on his front office. That's not him either. And it was absolutely gorgeous. So let's see if we can see it. Um, See, he did— well, that's his outside. Let's see if it shows his inside. No office tour. Let's see if they're not showing this. Okay, look at what he did in the front end. Look, nice leather chairs. This is what was so amazing. And if, if you can't see this, I'll try to blow this up a little bit. Um, he had this beautiful green tile, uh, custom sign for his, um, uh, for, you know, with his— the name of his clinic, uh, beautiful new desk, this wood and with like a stone top. Um, he put a lot of money into this. Um, side note, he had to. There are some tax things that he was Anyways, point being is he put a lot of money into this. But, but, and you don't have to do this, but look at just some of these. This is stuff I promise you Jeff did not think about. He did not think of this. But, um, this is what an interior designer— these do not cost a lot of money, but isn't that a nice touch, right? These, these wall plants, uh, nice light fixture, art here. Um, you know what, what are they called, like, uh, floating Shelves. What else we got? Nice leather chairs, artwork, you know, more artwork. So no Cairo posters, right? Nice lighting that tied into the front. So it's all uniform, you know, in his decompression area. If this was lit, he got a local sign maker. This was $250, guys. Doesn't that pop? Don't you think that pops and makes it look really nice? So consider that more artwork. He has— he put light like this, like it's blue lighting. He doesn't have it turned on right now, but all around here. We— so we went through a very similar training probably like 4 years ago, and he took it and ran with it and did all this stuff, but he was like all into it. What else has he got? Apparently he's got a hill now. Nice. Um, again, more artwork. Uh, um, this is his private office, you know, again, uh, done really well. He's a big biker, so he, you know, has that for inspiration. Hard, you know, hardwood floor. Bring in Dr. Pinkerton. Um, I don't know if he updated that or updated that. Um, nice sign out front that is tying in because It's all the coloring, right? The color palette, tying that into the gold and the green. Now you're like, well, why did he do gold and green? Why do you think? Money. He's all cash. He does about $90,000 a month and he's all cash. So he wanted, from the color palette to the layout of the office, he wanted it to reflect not like, hey, we're super expensive. Just thought, hey, this is high quality, and I want the right people in here. Like he was very intentional about this. Again, the signage, and he and he and he invests in you know if you know software, it's eighty thousand bucks. But he invests in the signage, right? I mean, look how that like that is raised, right? That's not like a flat thing. That's raised off the wall, super. Nice. This is his— the decompression area. So nice flooring, etc. So, and anyways, I'm not going to bore you with Jeff, but he's a great guy, wonderful human being, and very successful, right? Because he was one of my earliest students that he was with us for 3 years. He signed on very early. 2019, I believe he signed on in 2019. He was doing 30 grand a month. He's like, I don't know if I can afford you, Dr. Vince. I met him in Phoenix. He was at a KDT seminar that I was speaking at. Um, and, uh, I remember our first conversation. This is, this is something like, you know, when doctors just make a decision, I always, I typically know, okay, they're gonna be successful. Um, I talked to him in the morning, um, and then at lunchtime he said, I went and prayed on it, I got to do this. And then he signed up right there. But he was a master implementer, went from $30 grand a month to $80 to $90 grand a month in 9 months. Just absolute rock star. Um, but point being is he was one of our earlier students, but he, he just was a master implementer. Um, so we went through the cleanup, uh, treatment rooms, um, audit the human experience, um, It's not just the building. And this is like Denise, like so awesome with this. You know, when someone walks into Palm Coast, like they're gonna get a massive smile. They're gonna know, be greeted by name. Like, by the way, does your front desk know when new patients are coming in, what their names are, and are they greeting them in a super warm fashion? Because if they're not, Um, that's, that's something that you definitely want to work on. Um, when they come in, is the receptionist, or that what I like, again, like to call the ambassador, are they, um, kind of walking them through the experience? Okay, this is what's gonna happen. Hey, Mrs. Jones, so great to see you. Welcome to, you know, Leone Chiropractic or Palm Coast Disc Center, whatever it is. Um, so happy to see you. Um, before you sit down, do you want Water, coffee, anything like that? Would you like to use the restroom? Okay, so think about the patient. Like, a lot of people don't bring water in the car, right? Would you like— we got some cold bottled water. Would you like that? Oh gosh, that sounds great, especially if it's hot out. Do you need to use the restroom? Yes, please. Great. Let's just take care of all that stuff before we get to the paperwork. How does that sound? By the way, speaking of paperwork, Y'all need to look at your paperwork. I was talking to, um, some other clients. I'm not gonna, um, name their names, it isn't important. But they were saying, well, actually, this isn't a bad thing because they were, they were like, hey Vince, we need to do something about our paperwork. It's 7 pages long. I'm like, oh God, takes some patients 20 minutes to fill out. So if your paperwork is anything more than 3, 4 pages, I would, I would consider looking at your paperwork. Your paperwork Look, you're you need the basics, right? You know, obviously informed consent and their you know their their personal information, etc. But everyone by and large is coming in with neck and back pain right now. If you're doing other niches, knee, whatever. But the point being is what when you're looking at your paperwork, and I would highly recommend a patient should be able to get through your paperwork in. 5 minutes. And you're like, well, I don't know, how would they be able to do that? Checkboxes. Checkboxes. In other words, the only thing that they should actually have to write out ideally is their name and all their personal information. Everything after that— how long has this been going on? Less than 3 months? 3 months to 6 months? 6 months or greater? Check a box. Is the pain sharp or dull? Check a box. Does the pain radiate Radiate down your leg? Yes or no? Do you know what I'm saying? And then you can maybe have one thing, one paragraph section. Is there anything else that you feel we should know that we haven't asked? Okay, so think just again, patient experience. They should be able to get through your paper. I went to my dentist for my daughters. They gave me an iPad. It took me 20 minutes to get through that stupid— I almost threw it through the wall. I was so mad. I almost walked out because I was so irritated by this stupid iPad, because not only did I have 10 pages to fill out, it didn't even work right. It was— I had to like keep hitting the stupid screen to get the box to check. So anyways, don't make— like, we want to take away the simplest things. We want to make the patient experience better. Um, are you running on time, right? Does the patient ever feel confused about what, what is next? They shouldn't. So these improvements are $0. So, um, here's my challenge and we'll wrap it up. I said this was going to be a short training. It was not. Okay, that's okay. Um, One simple challenge before Monday. Find 3 to 5 things that you feel like you can improve on your patient first visit experience. Not some giant projects, just little things, 3 to 5 small things. Maybe we're going to clean something, maybe we're going to remove something, maybe we're going to organize, replace, or just improve like an interaction. These small details will compound over time. You're probably not gonna see results right away, but you may. But this is something, again, this is working on the business. So final thoughts, clinical excellence absolutely matters. But when a patient walks through the door, a new patient, they don't know how clinically excellent that you are, right? What they know is what they feel or what they see or what they smell or what they hear. And they're thinking immediately, like within milliseconds, either this is professional or it's not. This gives me a good vibe or it does not. These people care about me or they do not. And then ultimately they start to think, do I trust this place or do I not? Or do I not? Now, are they saying that literally in their head? No. Are they thinking it subconsciously? Yes. 100%. So make sure that answer is yes before you, uh, before they walk into their first experience with you. And all of this will 100% help increase your close rate. Okay, that wraps it up on our micro training, Creating a Remarkable First Visit. Hey, it's Dr. Vince again, and hope you enjoyed that episode. And if you're ready to grow your practice fast with high-value decompression patients, then the Decompression Accelerator could be a phenomenal option for you. This is our 90-day sprint to help you scale with proven systems, staff-driven protocols, and full marketing support, and it's all guaranteed. Spots are limited. Head to www.decompressionaccelerator.com to learn more.