Chip Allocation Who Gets Semiconductors First Strategy Revealed!

If there's a shortage, and it seems like the shortage is gonna be with us for some time, how are the chipmakers actually allocating what supply they have? Does it go to, you know, the company that I think is gonna be really big and important in the future, like, I don't know, an OpenAI or something, or does it go to an existing customer that's been buying in volume from me for years?

Yeah, I think there's no doubt to me that, you know, some of the highest highest tier customer will get a volume for sure. Of course, there are some more complex pricing negotiation behind, but I will say the volume will still be the most important thing. And I think that's probably what they're going to do, right? And besides thinking about like a by-customer, I will think about kind of by-sector. I will say the server DRAM and HBM, 2 things together will be the top, top priority. Because for the whole end market in DRAM, we are seeing actually HBN and server DRAM together is probably more than half of the DRAM market. And that's important and it's growing so fast. And it's unlike mobile. Mobile is kind of flat. The mobile demand is really driven by the increased DRAM contents in the mobile, which is quite limited. If you buy iPhone over the past year, you know they are actually quite limited on their DRAM content increase. So I think those are the top 2 priorities for the memory company to focus on in the next 2, 3 years. And we'll see what happens after second half of 2027 or 2028 if there is some structural change. But I think server DRAM and HBM will be the top priorities.