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When your product goes down, you have about 30 minutes to tell people what's happening. Skip the technical jargon in the first hour. If it's bad, say it's bad. Clear beats precise.
When your product goes down, you have about 30 minutes to tell people what's happening. Skip the technical jargon in the first hour. If it's bad, say it's bad. Clear beats precise.
When my product goes down, I've got 30 minutes. Clarity beats precision in the first hour. If it's on fire, say it's on fire.