Elliott Botterill says businesses blame ads for not working when they're actually spending too little. A company might limit ad spend to £5 per customer while that customer generates £1,000 in lifetime value. The real problem is flawed math, not broken ads.
A lot of businesses say ads just don't work for our business. And no, that's not true. The reason they say that most of the time is because they have calculated that they're only willing to spend, you know, fucking £5 to acquire a customer that might be worth £1,000 to them. And so again, economics, the numbers, these give you visibility and clarity on what's going on and prove that you have a model that is worth investing time, effort, energy, and money in scaling.
