Elliott Botterill's new product launch succeeded in sales but tanked his existing Done For You agency. He became a bottleneck, his attention split between the new product and the core business, and revenue from the agency started dropping. Success in one place killed the other.
Whilst the launch of the Hypergrowth Accelerator had been met with a sea of sales and all of a sudden it felt like we were on for a winner, the cold hard reality was that whilst that was taking place, our agency, our core revenues were beginning to decline and drop. You see, what was happening was I was such a bottleneck in the Done For You Agency business, and when all of my focus was now shifted to this new product, creating it and selling it and keeping people happy as they were going through it, My eyes, my attention was not on the core business, the core business that had so steadily grown and fed us all for such a long period of time. And as a result, it started to decrease.
