Elliott Botterill shows how to control where viewers look in ads using timed reveals and visual contrast. He demonstrates with an image where a figure against blue sky and green forest is engineered to grab attention, proving you can guide eyes toward exactly what you want people to notice.
I want you to look at this box, and when it reveals, think consciously, where do your eyes immediately go? Are you ready? 3, 2, 1, boom! You see, in this image, the point of focus is purposefully manipulated when we're taking the shot so that the eyes are going to where we exactly want it to go, i.e., on the thing that we want them to inquire about or discover or learn more about. And so this is a fantastic example of contrast in action as well. Because you have the beautiful blue sky, the deep green forest, but then the contrast of that and this scream.
