Elliott Botterill says most businesses struggle with demand, not product. Finding a marketing channel that reliably brings customers is rare and hard. That scarcity makes it the real lever for growth.
You see, when it comes to marketing and growing your business, finding things that work are actually very rare. So if you think about it for a second, the number one problem most businesses have is getting customers. For most businesses, it's a demand constraint, meaning they just don't have the demand of people wanting to buy the thing. And so it's their marketing and sales that are the limiters of their business. And the reason that is the case for most businesses is marketing and selling is actually quite hard. And to find a marketing channel, a place where you can spend money or appear and actually get customers is just rare.
