Elliott Botterill says a marketer who can't instantly name their cost-per-lead, target CPL, customer acquisition cost, and landing-page conversion rate isn't doing marketing, just arts and crafts with a big budget. Marketing needs both creativity and numbers.
I can almost always tell how accomplished a marketer is within 30 seconds by asking them a few questions about their marketing. Because if you don't know what your cost per lead is right now versus your target cost per lead, your customer acquisition cost, your landing page conversion rates, all these type of core numbers, then let me tell you, you ain't marketing. You're doing some arts and crafts with a big budget.
