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Elliott Botterill warns that most businesses pump out low-quality AI content, or "AI slop." The best ads now look like organic posts people actually want to see, not hidden sales pitches. Quality and human creativity still matter.
Elliott Botterill warns that most businesses pump out low-quality AI content, or "AI slop." The best ads now look like organic posts people actually want to see, not hidden sales pitches. Quality and human creativity still matter.
We have got to be careful of producing slop. As AI slop has been so prevalent, we cannot produce AI slop. You've got to inject your own human creativity and not fall victim to that. And don't sacrifice the quality. The higher quality is, boom, we are in for a good treat. And we always have this saying that the best ads don't look like ads, and that is true. However, there has been a key nuance shift. In this philosophy, and that is that the best ads now look like great organic content. Yes, you see, they look like fantastic pieces of content that somebody would want to consume on that platform anyway.
