Elliott Botterill says 80% of marketing problems aren't the ads. Most people blame creative when the real issue is somewhere else. Use a scorecard to find what's actually holding you back, then fix that instead of making more ads.
There's so many things it could be. Stop blaming your ads. 80% of the time when you think it's an ad problem, it's not an ad problem. It's something else. Okay? And this is why you have to have scorecards in place and you have to be able to identify your constraints so you can solve the real issues. And the people that spin the wheel and just get stuck and hate their life are the ones that focus on the ads and just keep making ads and don't address anything else. The ones that move forward tremendously fast are the ones that are able to systematically identify the constraint, take the specific action to solve the constraint, and then move everything forward.
