Q2 Planning: Choosing 1-2 Priorities for Success #shorts

1 May 2026 · 1 min

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In this brief Q2 planning short, Elliott Botterill describes the typical start of a planning meeting where many ideas are generated, but the team must confront reality and have a hard conversation about feasibility. He emphasizes the need to narrow focus to one or two actionable initiatives, explicitly saying no to the rest. Botterill frames this as one of the toughest tasks for a leadership team, yet essential because attempting too many new initiatives is likened to a "death wish" that can jeopardize success.

Chapters

As usual in these Q2 planning meetings, we start to discuss all the different possibilities and we're all filled with ideas, but then we have to slap it back to reality and we have to have the really hard conversation, which is like, okay, this all sounds great, but there's no feasible way we can do all of it. So now we have to pick what are the one or two things we actually do and all these things that we're going to say no to. And it's really, really tough. And as a leadership team, it's probably one of the hardest things that we have to do together. But we know it's necessary because we know that too much new is a death wish.