Elliott Botterill walks through an email campaign that generated £540,000 and 45 new clients in seven days with no ads or cold outreach. He explains why price-raise campaigns work for both acquisition and profit, and shows how to structure one.
I was terrified to raise our prices, but then we tried this and we made £540,000. We generated 45 brand new clients in 7 days, and this was all from a single email campaign. There were no ads involved, no cold calling, no social posting, literally just email. So how the hell did we manage to pull this off? And how can you take advantage of it? But this email, of course, it was a price raise campaign. Let me tell you, this is one of the most potent, powerful things you can do in your business to drastically improve your number of new customers and also profitability. But the sad truth is most people get price raises terribly wrong. I mean, it's a crying shame.
