Elliott Botterill breaks down why most ads fail: they don't interrupt the scroll. The fix is using images that look like friends or family to spark curiosity and credibility, making people actually care enough to stop and look.
But you gotta remember the mindset of people every single day when we are trying to interrupt their attention and show them their ads. People simply are just not giving a fuck. They are not giving a fuck when they are scrolling, okay? And so it's our job to do something that is gonna make them give a fuck. And that is why these images can be so effective because they look like they could be a friend or family. We spark the curiosity, implied credibility, point of focus on the right thing. Boom, we have got them. These simple principles ultimately can create such epic stuff.
