Elliott Botterill breaks down why Genie AI's skit ad went viral: it looked like real content, not a commercial. Adam played both a business owner and marketer having a natural conversation about the product, which made people actually watch. They booked significantly more calls afterward.
We always have this saying that the best ads don't look like ads, and that is true. Yes, you see, they look like fantastic pieces of content that somebody would want to consume on that platform anyway. And so we had a great taste of this recently where we launched this skit ad where Adam from our Genie AI demo team filmed this great little ad where he walks into one of our office meeting rooms and is having a conversation basically with himself. And he's basically pretending to be a business owner and a marketer who's discovered Genie AI and it's a little back and forth. And this little sucker went absolutely nuts. And so you can see here from our tracking platform, this shows the number of calls booked. And the main reason was people were stopping and watching because it looked like a native engaging piece of content and it was interesting, but then it segued into our product at the end.
