Elliott Botterill explains why Entrepreneur's Circle runs its annual convention like a Champions League final: thousands of attendees, celebrity speakers, weeks of prep in a massive venue. It's the flagship event that defines the brand and binds the community together.
we have the pièce de résistance. Okay, the convention. So the convention is our, you know, this is our Champions League final because this is a huge event. Thousands of people at this huge convention centre takes many, many weeks to prepare. We have all sorts of celebrity, famous, big-name speakers come along and it is really cool. Now this is a really defining brand moment for us as a business because as a company, Entrepreneur's Circle, our mission is to educate, inspire and motivate as many entrepreneurs in the UK and around the world as possible to achieve more than they could ever possibly conceive. And bringing people together, this annual pilgrimage, and blowing their minds with amazing content, having the best keynotes from the best speakers, and creating a social environment as well to bind everyone together is second to none.
