Eat LESS Protein, Build MORE Muscle? 🤯

2 Jul 2025 · 1 min

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1:12

In this short video, the speaker challenges the common belief that high protein intake is essential for muscle growth. He argues that only about 0.7 grams of protein per pound of one’s goal body weight is sufficient for building muscle. Instead, he emphasizes increasing carbohydrate consumption, stating that carbs are the primary energy source for muscles, enabling heavier lifts, harder workouts, and better recovery. He dismisses keto and high‑protein approaches, labeling them ineffective. Finally, he directs viewers to a free calorie‑and‑macro calculator linked in his bio for personalized nutrition planning.

Chapters

The less protein you eat, the more muscle you will build. And I know you're thinking, what is this guy talking about? Just give me a second to explain. Most people think you need to eat 1 gram of protein per pound of body weight, but that's actually not true. Research shows if you take your goal body weight and you multiply that by 0.7, that's how many grams of protein per day you need to build muscle. And the reason that more protein isn't going lead to more muscle is instead of eating more protein, you should do everybody's 3 favorite words: eat more carbs. Because carbs are your muscle's main source of energy, so more carbs equals lifting heavier weight, pushing yourself harder in your workouts, and better recovery. Which, since you've already hit your protein per day to build muscle, you're better off putting extra food to more carbs. And the keto nerds can Suck on that one. And if you want to know what your calories and macros should be to build muscle, click this link in my bio to use my free calorie and macro calculator.