If you struggle with FOOD NOISE, this gets rid of it

11 Jun 2026 · 41 min
41:21

In this 30‑minute coaching video, Eric Roberts explains that "food noise" – the constant mental preoccupation with eating – is not a will‑power problem but a symptom of several modifiable habits. Drawing on his experience coaching over 25,000 fat‑loss clients, he outlines eight primary drivers of loud food noise: (1) insufficient protein early in the day, (2) overly low calorie deficits, (3) saving calories for the evening, (4) keeping trigger foods in the house, (5) lack of a consistent eating schedule, (6) poor sleep and high stress, (7) mistaking thirst for hunger, and (8) an all‑or‑nothing mindset toward food. For each driver he provides concrete, quantitative fixes – e.g., 25‑40 g of protein before 10 AM, aiming for half of daily calories/protein/water by 2 PM, and drinking water before snacks. He also discusses the role of GLP‑1 agonists and experimental peptides as a temporary “mute” for hunger signals, emphasizing that medication alone does not replace foundational habits. Throughout, Roberts stresses stacking multiple strategies, setting realistic expectations, and taking incremental action. The video concludes with a call to join his 8‑week Fat‑Loss Challenge, where clients receive personalized coaching to implement these habits, regardless of whether they use GLP‑1s.

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