Ryan told Eric Siu to add a quick credibility statement right after the hook: name, what you've done, who you've worked with. It costs some watch time but converts better. Siu's testing it and says it gets easier.
I had a guy, his name's Ryan, very smart social media strategist. He's done really well with his Instagrams. And he's like, you know what your problem is? He did an audit for me, right? I think this audit applies to both you and me. And so he's like, the problem is both you and Neil, he spoke about both of us, is you two have credibility. He's a young person like me because he's in his early or mid-20s right now. We don't have credibility. We have to do all this other stuff and formats and we have to record in all these different ways. What am I missing? Sends me this audit document. And he's like, you can lead with a hook to get people in, but you should have a secondary hook because you have credibility. It's like ChatGPT-6 Astra is amazing. By the way, my name is Neil Patel and my company NP Digital has worked with Fortune 500s. Quick one-liner that helps people understand who you are, and then you can go into the video. And I'm like, doesn't that drop the retention? He's like, doesn't matter because you're trying to get more sales at the end of the day, right? Just started doing that recently. I don't know how that's going to go, but my sense is like, It's starting to feel more natural because I do see people include that sometimes. I'm like, yeah, why aren't we not doing that? I'm like, maybe you can do it too. So I'm just going to pass it over to you. You do it if you want.
How we’d build an AI-native marketing team from scratch | Eric Siu & Cody Schneider
