OTH #5: Brooks Bell, Co-Founder, Worldclass: Finding Space For Joy
5 Mar 2025 · 31 min
Brooks Bell was diagnosed with colon cancer in 2019 and went through surgery and chemo. Despite having success and purpose, she struggled with anxiety and shame until she used morning-pages journaling, therapy, bodywork, and hypnotherapy to process trauma and rebuild joy. She now runs World Class Clothing to raise awareness about colonoscopy and colon cancer prevention.
I think because I'm like, you know, preventing cancer, it gives me. And I'm being a cancer survivor, I feel like it's giving me a little bit of a, you know, a force field, you know, protecting me from judgment. But now I kind of feel like, oh, screw that. I don't even need the force field anymore. I'm just like, I love ass jokes. You know, I love, like, just.
We all have them. We all need them. They all need to be healthy.
Yeah, we all have colons. We got it. We got to, like, keep. Yeah, we 1 10, 100.
Hello and welcome to episode number five of the 11000 Show. My name is Eric Boggs. I'm the founder and creator of this thing. My guest today is Brooks Bell. Brooks is a successful founder and entrepreneur. She started and has run the digital marketing consultancy Brooks Bell for a very long time. She's a co founder at Raleigh founded. She started a fashion line called World Class Clothing. She's also dealt with an enormous amount of anxiety and shame and fear throughout her career and has struggled with finding joy. And that's mostly what we talk about in this episode. We also talk about Brooks's newfound passion, which is colon cancer prevention, specifically colonoscopies. And that's kind of what she's famous for. And that's pretty. A pretty cool thing to be famous for. And she's worked in some pretty high circles with first lady, with Ryan Reynolds, and she's doing a lot of good work. And that good work has helped her find joy and happiness that's been otherwise pretty elusive to hear her talk about it. I think you'll really like this episode. You know, we get into some pretty deep stuff with Brooks's background and upbringing and mental health. And yeah, I really enjoyed this conversation and I think you'll like it too. Thanks for listening. Brooks, hello. Thank you for joining me today.
Glad to be here.
Eric, where does this day find you physically and mentally?
I'm in my home office in Raleigh. Had some good caffeine this morning. Feeling great.
Good, good, good. So I know this conversation started from something I wrote on LinkedIn about my own faulty wiring when it comes to happiness and joy. And you wrote a really nice note to me that was surprising about how you. I'm reading my notes. Spent four years of rewiring yourself to feel joy. And so I'd love to hear about that, I guess. Start us with where were you four years ago?
Well, six years ago, I left my company with a colon cancer diagnosis. And, and, and, you know, did Six months of surgeries and chemo to kind of get through the surgery. When, when I went through that, I was, you know, coming off of 16 years being the CEO of 50 person company and having, you know, a lot of, I mean I, a lot of happiness. I mean still, it was sort of, I was building my career, but I was also traveling the world. I did have a, you know, great relationship. I mean I had a lot of amazing things. I was happy in my career, but also had a lot of stress. I would, I remember distinctly many times driving home after a day of like 10 hours of 30 minute back to back meetings, just fantasizing about sipping that first glass of red wine and being able to finally like kick back and like let the stress like steam off of me.
Yeah.
And of course I, you know, and I was doing that like five days a week, so having splitting a bottle of wine with my husband after work and I knew I should probably cut back on that, but also felt like all my peers were doing that and not that big of a deal. And then of course getting colon cancer, that was a takeaway, that maybe, maybe that was a factor, maybe it was a stress, I don't know. But now I was motivated to heal and take care of myself and get involved with nonprofits on some, and on some level I felt like, oh, I have made it, I've arrived. Now I'm like in my post career life now. I can spend all my time doing good, you know, I'm going to be happy, you know, now for sure. And I did do some pretty cool stuff and I had found purpose, which was amazing. But then fast forward two years later with purpose, with free time, with my health, with you know, financial security, with kind of everything I wanted, you know, and appreciation for life, all the good things. I was still feeling a lot of anxiety and just not feeling joyful. I was, I remember the moment I was driving to a retreat in Esalen, which is in Big Sur in California. It's like kind of this one of the original like rarey woo woo retreats and just driving along this beautiful coast and feeling, I was like, am I excited or am I anxious? And I think I'm anxious and I have no reason to be anxious. Why in the world, why be anxious about to go off and like write and like soak and be in nature? I mean, why am I not joyful?
Yeah.
And that was the beginning of all of this work.
Yeah. Yeah. Well, you're famous now for colonoscopies and colon cancer. Like that's what you're known for. And I mean, I think it's a, in some ways it's a surprising admission. It's also not a surprising admission at all, frankly, that you would have a lot of career success, a huge health scare, and come out of the huge health scare. Well, and. Okay. And still be looking for something and still not. Not have the thing. And so it sounds like it. It took you a little while to understand that you still weren't finding the thing that you were looking for.
Yeah.
What steps did you take after. After that to kind of work on yourself or think about what some of the issues might be?
Yeah, well, that weekend was the kind of the first step in a long process. So I went to that. I had decided that it was going to take like six months to kind of not do anything, to rest fully. I had been doing a lot of work, you know, on the lead from behind project and getting Ryan Reynolds to get a colonoscopy. And again, really amazing thing. But again, stressed out by the whole thing, depleted. And I was like, this time I'm not going to do anything. I'm not going to think about what's my next project. So. And then funnily enough, I'm thinking maybe while I'm resting, I'll write a book.
Yeah. Oh, yeah. Like, tell me about it. I mean, even, even this whole thing, right. Like, I think even in my message I sent you, it was like as if I don't have enough happening. I'm just going to start talking to people and recording it. So. Yeah, I get that. Yeah. It's like when you're wired away like you do, and you don't feel alive or.
Yeah. You know, my restful state will be writing a book and having never written anything, having no idea what I'm doing, you know, I'm just going to start writing.
Totally get it.
The ridiculousness of that. As I've told this story a couple of times, they're like, and you never were writing. I'm like, yeah, I was just going to write a book. So actually that was my intention for that week. It was a writing workshop and it was a meditation workshop. So I was like, I'm going to decide if I'm going to write a book. You know, kind of get warm up a little bit, see if I like it and when. And I. And I was talking to another participant as she was asking me about my, my intention. And, you know, I told her I was going to write a book. And I also said, and I'm feeling quite anxious right now. And, And I'm realizing that I. If this feels like a very big decision to write a book, and it almost feels like it's the same level of decision as, like, having children. And she kind of laughed. She laughed at that a little bit. She was like, she was writing a book. She didn't think it was that big of a deal actually, but she. She was like, huh, that's kind of interesting. You think it's such high stakes to write a book. And so one of our. For. And I was thinking about that. I thought. I was surprised at her surprise. And so we were. One of our. Our exercises in this workshop was to do what's called morning pages, which is. It's a simple exercise. Basically, just in the first thing in the morning before you go to bed, you get a journal and you put. Put on a timer for 10 minutes and you just write whatever is on your mind. And it could be anything, but you can't lift your. Like, you basically just had to Write something for 10 minutes.
The stream of conscious pen can't leave paper.
Exactly, exactly. Just to kind of get you going. So in the morning, my first morning pages, I was like, what am I gonna write about? Well, maybe I'll write about why am I. Why am I anxious about writing a book or writing, you know, putting my words down? And that was the beginning of like, this crazy, crazy experience that happened all week. I was like, well, why am I. What am I afraid of? I was like, I'm afraid of writing down my thoughts. I was like, well, why are you afraid of that? And I was like, well, that I won't like what I'm going to write. I said, well, what was. What are you afraid of? That. Why? You know, I kept thinking, why. Why are you afraid of that? And I was like, well, I'm going to write something that is scary, you know, or embarrassing or shameful.
Yeah.
And I was like, what might that be? You know, I kept going until, like, in a way, it opened a portal as I kept digging in of, like, what are the things that you might write that you are afraid of writing or exposing? And that simple exercise, I started writing and digging deeper, deeper, deeper into like, what are the things you might write down that you're afraid to write down that are like, because. Because it feels like they're permanent or like I have to answer for them or I don't know. And it was this exercise that, you know, kind of accidentally brought me into, like, help me access, like, a whole bunch of shame that I had not really been Recognizing that had been building up for so long. And that week I kind of kept doing these morning pages and kept following the thread. And it was one of the most emotional. Like. Like I was starting to write stuff where I wanted to throw up as I wrote it.
Wow.
It was. And I was sobbing and felt nauseous. I was getting into like the scariest, most awful statements, fears, like beliefs, you know, like just the junk.
This is self driven. This is you in a room, in a bed by yourself, you're not working.
I just started writing with morning pages and it just like poured out of me the next three days of like some real dark stuff that had been in there for.
Sounds like a good start for a book.
I know. Well, I have those journals and I haven't looked back at them.
Yeah, yeah, yeah, I know.
I'm kidding. But I'm.
You know, it probably is. Yeah. Anyway.
Yeah, but the. The thing that was so awesome. I mean, three days in of this, I was just like so wrung out emotionally and I was thinking, I'm supposed to be at Esalen having this great woo woo time. And I feel like crap, you know, like just dark and awful. And I thought, I hope there is some benefit to this because I just now feel depressed. This is not great. This is awful. I don't know why I'm even doing this to myself. And then this amazing thing happened. It was the last day and I've been there for a few days now and was. Was going to leave that afternoon and that morning was. I just remember I was like sitting alone. I decided not to go to the last set of sessions. I was just eating at breakfast on the cliff, like looking at the waves in the distance. Esalen is just beautiful. It's just a beautiful, very magical place. And I was just thinking, gosh, this is so beautiful. Like, oh my God, this is. I like this moment. This moment. I wish I could bottle it. And I was thinking, I just. It was. I thought, what can I do to capture this moment? I was like, maybe I'll describe it. So I started writing out everything I saw. Said, well, maybe. Maybe I should draw it. So I started drawing it and then I. And I was like sad that I was going to leave Esalen and like forget this moment. And I was starting and there was something about that where it was almost like this. My. I started becoming extra. I started noticing everything and everything slowed down. And I felt this unbelievable sense of gratitude and love for the world. I was. That I was eating something. I think I had like some. It Was like. I don't remember. It was like, it looked. It was something. It was like Nutella. Like they had something on the buffet that was like Nutella. And I remember having a lick of the Nutella off my spoon and I was like, oh, my God, this is the best tasting Nutella I have ever had. And I was just thinking, you know, this, like, the smells were elevated. The taste was Nutella. Like, it was elevated. The. I mean, I was just like almost getting high on life. And. And then I remember walking to the lawn just thinking, this is so beautiful. This is amazing. So much love and joy. And I sat on the ground in the grass and I was like, I have never smelled grass. And so I flipped over and rubbed my face into the earth. And I was like, the smell is amazing.
You touched grass. Like, that's the, like, thing. It's like, you people need to touch grass. You touch grass.
I know.
There you go.
Then I remember a fly land on my finger. I'm like, where'd you come from, little fly? Like, oh, you're so cute. I mean, it was just. It was like I was high and it was like the most overwhelming sense of joy. And it lasted for like a few hours and. And then I kind of kept journaling and one of like, takeaways actually from that experience. I mean, I felt very lucky to experience, like, this, that intense, joyful, blissed out kind of state. I was like, I thought real. My takeaway was like, if I can dump the fear and the shame. You know, it's like I almost had these two. Two. The visualization was like two big tanks and they're both filled with liquid. And one is filled with fear and shame liquid. And then the other one is sort of love and bliss and joy and. And they're connected by like, you know, they are connected in some small valve. And the more I can dump one, the more the other one can fill up. Yeah, but the more one is full. If the fear and shade is in full, it's going to be very hard to feel the joy and bliss. Tank. And that every day little, little drip drops are going in to both or particularly the fear and shame. And you got to continuously kind of dump it, get it out so that you can get the other tank activated.
Yeah. So it sounds like journaling was the fear dumping mechanism.
Yeah. For you, journaling was how I did it at Esalen. And it was like the combo. I don't think if I was just sitting in my, like, guest bedroom or my office trying to journal, I would have had the same effect. It was kind of getting out of my environment.
Yes.
Getting in other environment environments and kind of having the right conditions so that I could do it. And actually, the other thing I did is with the morning pages, you had to share what you wrote with somebody. So I had to read these journal entries aloud to a stranger. And I think actually that was good because it was sort of like I had to face it. And I'll actually have the other person say, like, wow, that's intense. I mean, you're love, you're lovable, you know, you. A hug. It kind of helped me, like, make it real and also neutralize the stuff that I was writing.
Yeah. Well, I think the. The openness in that process is like the feature. Right. My friend Eric Severinghouse said, I interviewed last week, and I don't know what order all these will come out, but, you know, the thing I'd said to him, and I will say to you, is I think the single greatest service that entrepreneurs can do to other entrepreneurs is talk about this. Because it's a universal experience. And we all. We all inadequacy and hopelessness and fear and whatever it might be in different ways based on who we are, where we came from, who our parents were, who are, you know. Right. But it's. It's universal. It's never straight up into the right for everyone. And so talking about this is kind of my purpose with this thing. And I'm doing. And I appreciate that you would share in this way. And so that was four years ago. That was step one of a rewiring as you've described it. And so how. How did you operationalize that process?
Gave me kind of like the belief that I could feel like, yeah, it's like, what does love and joy, bliss actually feel like? That is like, not mediated by drugs or anything else, you know?
Yeah.
And. And it continued with a. I mean, that's kind of. When I started had various therapists. You know, I really wasn't under therapy for a while. I thought, like, I don't have any shame, I don't have any problems. Everything's great. And I think this helped me realize, like, oh, no, everything is not great. You hid it all from yourself. So you do have actually a lot to talk about.
Yes.
So I started with therapy. But what helped was, I mean, I learned the concept of self love and self, like compassion. I started to realize it was sort of like a diagnostic. I did a diagnosis basically of like, well, you don't love yourself and you're not compassionate. You're pretty hard on yourself. And I started to realize that kind of what the problems were. That doesn't. That doesn't. Just because you know what your kind of false beliefs are doesn't mean you can create a new set of beliefs just because you want to. You know what I mean? Just as you want to be compassionate to yourself, doesn't mean you just are. You know what I mean? Yeah. So I think the next step was connecting with my body. It was very. I was like, I can't think my way through this. You know, I'm smart. I could definitely know how to strategize and think. But it was like, I can't actually think through it. I have to feel my way through it. I have to reconnect with my, like, emotions. Actually is like the first thing actually after that was like, I need to learn how to cry. I have to be able to cry. You know, no one can really cry on demand, but I was like, I've gotta be. Make it easier to cry and not feel shame when I cry. And just know that crying is like getting your body back into homeostasis.
Yeah.
See it as, like a useful thing. And so crying was a kind of almost. It's a bodily kind of thing connecting with your body. There was this one guy who. John Amaral. He is. Does something called network chiropractic and worked on like, Gwyneth Paltrow. There's like, his. He's one of the episodes of that GOOP thing on Netflix a few years ago.
Okay. Yeah. Yeah.
Freaky looking. The stuff that John Amaral and folks like him do. They, like, make you almost do like, the worm on a table. I mean, it's really weird. They, like, touch your neck and you're like, writhing, you know, like you're having an exorcism.
Yeah.
And I was like, weird. I want to know what that's about.
I want one of those.
Yeah. Actually, I. So I actually hunted him down and signed up for a session with him. And I was on a table with him for two hours. And he did not get me, like, doing the worm because he was like, you. You're. You are like a brain with your body being dragged behind it.
Yeah.
And we spent those for those two hours simply trying to get me to cry. So it sounds, like, bad. He was just trying to make me cry, coming up with every, like, traumatic thing he could think of to make me cry. But it was almost to kind of get decongested, you know, emotionally learning to cry, getting connected to my Body and. And actually I end up doing a lot of that Spinal Network chiropractic with these folks out in Asheville that do that. I would go out to Asheville like once a month and do a session, and before I knew it, I actually was doing the Worm on the. On the table. It's super weird. I was like, scream with like six other people in the room and, like, yelling and just like writhing around. It's very embarrassing. But it was all. It was like a cathartic kind of and super weird experience that you would do kind of on command with a stranger. Very weird.
That sounds bizarre.
It's totally bizarre. You gotta kind of trust it. And it was. But it's like, I don't know, getting. I don't know. I was like, I just need to connect with my body. I can't wait, think my way through it. I can't have a lot of shame. I just gotta. I want to connect my body. This is what I'm going to do.
Yeah, I mean, I'm certainly not a. So I guess I have two. Two sort of comments or observations. One, isn't it wild being diagnosed by someone? You're like, well, I'm. I'm doing fine. I got it all together. And like, oh, you know, I don't know. But, yeah, I got some issues or whatever, but I don't have, like, deep problems. I remember going to see my therapist with like, hey, yeah, I just want to be better at my work. Be better. And I'm sure, like 30 minutes in she was like, okay, right. And, you know, she just kind of had to work on me and she cracked me wide open. It took a little while, but she cracked me wide open. And I was like, oh, yeah, okay. I clearly have issues. So that's observation one. The other observation that I absolutely believe is the physical. The physicality of your mental health and the physicality of your emotional health. And it can take a lot of different shapes, Right. A lot of people work out until they're about to die. A lot of people get weird neck massages that make them do the worm in Asheville. But it's all kind of like the same thing, right? It's like you're. It's all one piece and it all has to be working together.
Yeah. Yeah, totally. It's amazing. I mean, getting connected to my body has been like, my theme for, like, two years. It's all. It's just like, how do I turn my brain off and, like, trust my body? I think another thing I did is that's been very helpful is hypnotherapist hypnosis. I do hypnosis once a month now and it is great. It's probably the most effective ongoing thing that I've been doing of kind of. It's almost like a meditation. You don't like, you don't actually. It's not like you are anesthetized. You are more in a meditative state. You know where you are, but you're just like, I don't know, it's almost like you're in that weird dreamy state where you are about to fall asleep where you know you are but your brain is like doing all kinds of like funny stuff, only you're more in control. It's much more easy to like create a world or like, I don't know, just activate your imagination. And in that state you can kind of have a mem. Like a memory that's kind of faint and feels not important kind of emerge and you have to talk about it thinking like not that important, probably not what I'm looking for, but whatever, I'll talk about it. And then you realize that's exactly what you needed to talk about. And then actually that is actually a source of trauma and a belief that that is still affecting you today.
Yeah.
And by like going through and sort of reliving that little experience and having a different outcome is a really powerful way of kind of changing those deep seated beliefs that you almost don't have access to the memory that caused those beliefs. You know what I mean?
Understanding the memory that caused the belief. Right. Like to me that's. That's been an unlock over the past couple years and it's. Why am I the way that I am? Well, let's take one ingredient. My parents. Well, why are the way. Why are they the way that they are? And they're the way that they are. And they raised me in the way that they raised me, which helped me be. And yeah, once you just start unwinding all of those things, you know, you don't get enlightenment but you start to understand and you can start to like have visibility to like, oh, well, I'm this way in part because of, you know, I grew up and it was like this. And the reason it was like that is because my dad had this. You can kind of heal it all the way back and like that. That is similar experience for like not through hypnosis. But yeah, it's like the memory that causes the belief I think is the phrase that I really latched on that that you Said it makes total sense.
Yeah. Yeah, I think it's. I mean, those are. Can be super powerful. There's a reason I still have those memories. I remember very little about my childhood, but I started. That was one of the things I was journaling, actually, once I was in the habit of journaling, I was like, what is every memory I can think of? I was just writing out all the memories. Like, two sentences of each memory. There might have been 50. And I was like, what percentages are positive versus negative? I was like, well, most of them are negative.
Yeah.
Okay. And so this is interesting to think about which of those. Why do I remember that? Because it's useful to me today. There's something from that memory that I'm still calling back to, which is why I remember it.
Yeah, yeah, yeah.
So the. The last. The last thing, kind of how do I get to, like, joy is. This past year has been the most joyful year. Like, where my baseline has been a lot higher of joyful than it really has ever been. I think the first. It was like, I think about as a chart, of course, being entrepreneur, everything's a chart. Like, I was like, starting where, you know, you've your baseline, you know, and you basically, you've got go from, like, negative, you know, bar of, like, anxious. Then you have to get to neutral, where you're, like, at peace, basically. You know, you're not waking up anxious, but you're like, whatever. I'm not, like, happy, but I'm not. I don't feel bad, but I don't feel actively good. So you have to get to neutral first. And then on that, you can start to, like, add the positive energy. And so the first couple years was really kind of rooting out anxiety and, like, getting. Get. Getting rid of that. And then I was, like, mostly in a neutral place, and I felt that's not really good enough. I want to be feeling, like, awesome. And so. And I wrote an article about this in TBJ actually last year. There was. And the key part, honestly, was playfulness kind of. I was thinking, how do I get to joy? I was like, what do the kids do? Like, they play. I was like, how do I, like, activate some of that? And so an example of. I was like, okay, well, what's holding me back from being so more playful? And I was like, well, shame again, like. Like, an example is we would. I would play my husband and his friends. Our friends. Like, we. When we get together on these, like, group vacations, we often do some karaoke. It's like a Theme of our trips. And I hated it. Hated. I would. My song. I'd be like, whispering, dang.
That's.
I mean, it was. I. It was the most painful thing. And I also would feel shame. I'm like, this is supposed to be fun. Why can't I have fun? Why can't I just go with it?
Yeah.
And I was like, what's the reason I can't just, like, belt it out? Like, we all know you don't have to be good, but, like, why can't I even.
Yeah.
Enjoy this? And so I ended up taking singing lessons for six months. And I was like, I gotta come overcome this at least. I need to, like, it's not to become a good singer. It's just to, like, face. Have the exposure therapy so that. And just to kind of, like, get over whatever the thing is that's preventing me from enjoying karaoke. So singing lessons is what I did.
Yeah.
And. And I. Now I have a great time. I sing all the time.
Yeah. I was. I was going to say we got to do a karaoke night because I love that problem you have. I do not have that problem.
You do not have that.
Yeah, I got other problems, believe me.
Yeah, that's not one of them. I mean, now I tell ass jokes. You know, Like, I started world class.
Well, you got an ass hat right behind you.
Yeah. Like, I've always had to be so professional in my life, you know, because I run and, you know, I have a professional brand, you know, enterprise brand. We gotta be, like, professional and to realize, like, oh, I love ass jokes. I love being a little off color. I always have loved. I love swearing.
The gender and humor that you use to talk about colonoscopies and have for a long time has always been really fun, you know, your brand and your personality. And I think that's.
Yeah, I think because I'm like, you know, preventing cancer, it gives me kind of. And I'm being a cancer survivor, I feel like it's giving me a little bit of a, you know, a force field, you know, protecting me from judgment. But now I kind of feel like, screw that. I don't even need the force field anymore. I am just like. I love ass jokes. I love ass. You know, I love, like, just.
We all have them. We all need them. They all need to be healthy.
Yeah. We all have colons. We got it. We gotta, like, keep. Yeah, there. And there's so many. Believe me. You should go. If you go to our website, worldclassclothing.com. the secret is you go to the FAQ. And it is. There's so many Easter eggs in our faq.
All right, I'll check it out.
Actually, all of the. There's. All the copy has been so much fun to write. It's just. It's a joy to read all the different words that have the word ass in it or could have the word ass in it, and we use them all.
Yeah, that's great. I was flipping through this side and, like, got to the bottom, and it said something like, you've reached the bottom. My favorite part or something.
Exactly.
Well done by someone. That was pretty nice.
Yeah. So, I don't know, just having. And being, you know, having just. I guess, kind of the. My point is that this past year, I've been feeling really great. I've been trying to figure out who am I, what brings me, like, what is fun, what is funny, what was funny to me when I was 8. You know, it's probably still funny to me now. And. And just. I need to throw off, like, just, like, what do adults do? You know, that I don't know. I just gotta, like, kind of go back to being the inner child and knowing that I can do that. And there's, like, a lot of fun that is waiting for me if I can do that and build, you know, and do it with friends. Build more community and just being silly, like, kind of the silly person I've always been, and just felt like it's inappropriate or not professional, not mature. And I'm like, fuck that. That's how I can have a lot of joy in my life.
You're doing it for good. Like, you. You're a voice for something that's really important, that is, I don't know, awkward for some people to talk about, I guess. I don't know. And you're raising money for the Lyneburger Lyonberger Cancer Center. Like, those are all.
Yeah. So we can, like, get some folks who have a lot of high barriers to getting colonoscopies or putting money towards getting those barriers down, whether it's like, buying them a day off of work or buying them an Uber ride or a translator to their colonoscopy.
Yeah, that's great.
And Leinberger has done a great job kind of figuring out how to spend the money really well. And so we're supporting them because we trust that it's going to go to a really good place.
Yep, it will. That's an organization that my family and I support, too. So, yeah, that's. Yeah, they do a really good job I will wrap us up by telling you that my wife is getting a colonoscopy. I think I'd already exchanged messages with you and like a couple days later she was like, I'm getting. You're not going to believe this, but I'm getting a colonoscopy. I was like, well, I know one person that will be very happy. And I'm actually talking to her. It was just a very funny kiss met kind of kind of thing.
It's like she, if you get some stuff, every purchase comes with these little stickers. One says ass on it. And what she should do is put that ass sticker on her butt cheek for as a Easter egg for her doctor, open up the gown for.
Yeah, she can just like write a back there or whatever.
Yeah, she should definitely write the Minot as well.
Oh, that's plenty, Brooks. We can leave it there. I really appreciate you taking the time to share all this and talk about your journey and your happiness and your joy and kind of the ups and downs. I do want to ask you one more question and I should have prepped you with this, but I'll ask you it anyway. What music have you been listening to lately?
I have been. Let's see, Spotify said that my top was Slack Wax.
I love, I love this. This is like my self serving portion of this. Like I have an insatiable new music appetite and so I'm just like trolling for something new to listen to.
Yeah, Slack Wax. Close to my fire, right?
Slack Wax. I listen to it. That's Brooks Bell, co founder at world class colonoscopy enthusiast.
Get your colonoscopy people and colonoscopies prevent colon cancer. Do not wait any days past your 45th to get your colonoscopy and your you will save your own ass.
Thanks everybody for listening to this episode of the 1100 show. I am your host Eric Boggs. Thank you to our production team of Rachel Velasque, Danny Chu, research team of Benjamin Rogerson and Heinie Blargwood screaming in the intro and outro provided by the Boggs children, Thomas, Catherine and Barbara. We'll see you next time.
1 10, 1.
More from Eric
OTH #4: Erik Severinghaus, Co-Founder, Co-CEO, Bloomfilter: The Mountain Gets A Say
OTH #3: Tina Levy, Co-Founder, First Hand Foods -- Lessons From The Sausage Wagon
OTH #2: Lindsey Groepper, EVP, PanBlast -- Embracing Uncertainty, Pursuing Happiness
OTH #1: Tristan Handy, Founder, CEO at dbt Labs -- A Modest Goal Turns Into A Unicorn