Chris Vaughan built his consulting business around a newsletter that generates inbound leads and speaking gigs. Clients forward it to prospects who reach out directly, and he's now called an influencer. UpBoss was the turning point that made his brand strategy work.
Newsletter's been golden, right? I mean, that's what I told, that's what I told the team, you know, honestly, that the LinkedIn content's really good. Like people talk about it, right? And they sort of mention that. I know my clients pass it around, right? And forward stuff on. So that's really cool, but it's the newsletter that generates inbound. And you, you told me that that would happen and it, and it does. I mean, I get people who say, hey, I read your newsletter, can we talk about that? Right? Or I want you to come speak or something like that too. So. That's really been the winner because I really feel like we're establishing a brand with this, right? I mean, people, people are referring to me as an influencer now, which is embarrassing, but they are. So, well, let's, let's build on that, right? I mean, it's, it's good for business and I can attribute, you know, genuine, genuine business to it, which is kind of what led to the whole thing. But I told you before, we, man, we kissed a lot of frogs before we found UpBoss.