Eric Cook outlines Adaptive SEO, a five-part strategy that replaces outdated tricks after Google's algorithm updates. It covers keyword research, technical fundamentals, content marketing, social signals, and continuous measurement of rankings and conversions.
5 proven methods to boost your Google rankings using WSI Adaptive SEO. Updates like Google Panda, Penguin, and Hummingbird have made it harder than ever for website owners to maintain top search engine rankings. Gone are the days of tricking your way to a number 1 position. Today, if you want to be on page 1 of Google, you need to invest long-term in best practice SEO, content, and social— a powerful combination we like to call adaptive SEO. Here are 5 components of an effective adaptive SEO strategy. 1. Keyword and competitive research. At the core of every successful SEO strategy is a comprehensive keyword research component— one that includes discovering highly converting non-branded keywords, as well as your branded keywords you want to dominate the results for. 2. Technical SEO fundamentals. The technical fundamentals and foundation of your website needs to be correct from the outset. Things like load speed, structure, and user experience through responsive design all play a part in how the search engines rank your site pages. 3. Optimized content marketing plan. Adaptive SEO cannot be done successfully without the inclusion of content marketing. Your content should help your target audience through the buying process and be distributed effectively through your social networks. 4. Publish, socialize, share. The social signals generated from the top social media channels can be used to increase your discoverability in the search engines and also help you distribute your content to practically anywhere in the world. 5. Benchmark, report, improve. Regular analysis of the data is essential. Reviewing your position data, backlinks, social signals, organic visits, conversions, and keywords are all critical in helping you make the right decisions— helping you decide what should happen next in your search strategy. In conclusion, unless you take action and adopt a new approach to SEO, like WSI's Adaptive SEO methodology, you'll soon find yourself falling off of Google's radar, if you haven't already. If you would like to move to an adaptive SEO strategy, get in touch.
