37:44

In this recorded May 6 2014 webinar, Eric Cook of WSI Digital Marketing introduces former community‑bank VP Kathleen Craig, who presents Banker Junior – a white‑label, kid‑focused mobile app designed to teach financial literacy through an interactive register and gamified lessons. The session begins with industry statistics highlighting low savings rates, high debt, and limited financial knowledge among adults, establishing the business case for early financial education. Craig explains the app’s concept: a safe, non‑core‑integrated platform built by game developers, featuring colorful branding, a mascot (Pigums), and games such as Candy Factory and Pigums Village that teach coin values, budgeting, goal setting, and basic banking actions like writing checks. The app also supports virtual allowance tracking for families, a managed multi‑device database, and a unique “Quick Sense” push‑messaging feature for banks to communicate promotions or community events. Customization options range from simple white‑label branding (under $1,000 setup, $125/month) to fully custom apps (starting $2,500 setup, $250/month) with the ability to incorporate a bank’s own mascot. Pricing is subscription‑based with a three‑year contract, and implementation timelines are roughly 4‑6 weeks for white‑label and 6‑8 weeks for custom versions. A one‑time activation process ensures compliance with child‑protection regulations and enables banks to collect zip‑code usage data for CRA reporting. Case studies (e.g., NB&T, First State Community Bank) demonstrate rapid internal adoption and average user engagement of six sessions per month, often surpassing traditional digital channel usage. The Q&A covers topics such as currency‑conversion ideas, demo access, slide‑deck distribution, regional exclusivity (12 months free), and CRA credit potential. The webinar concludes with contact information and a special discount code for attendees.

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