Eric Cook explains remarketing: showing ads to people who visited your site but didn't buy. It keeps them engaged across multiple visits, builds brand authority, removes purchase barriers with timely ads, and costs less per conversion than other channels. About 5-10% of visitors eventually convert.
4 good reasons why you should consider remarketing. Remarketing is using online display advertising to retarget visitors who have left your website to browse other websites without becoming your customer. The aim is to serve up relevant ads which reinforce your message and bring them back to engage with you further. Here are 4 good reasons why you should be leveraging remarketing for your business. 1. Keep the conversation going. Around 50% of shoppers will browse a website up to 4 times before making a purchase. Remarketing enables you to re-engage with your website visitors as they continue their product research, persuading them to come back to you to make the final purchase. 2. Grow your brand awareness. Using ads to retarget your visitors will mean you can stay connected to your audience throughout their buying cycle. This will boost your online brand awareness and help you become a recognized authority. 3. Increase your website conversions. Delivering relevant ads to your customers at the right time can dramatically improve your website conversions. Remarketing gives you the opportunity to identify possible reasons that prevent a sale, then deliver ad messages that address those barriers to your target customers while they are still in their buying cycle. 4. Make your marketing budget go further. Remarketing is an extremely cost-effective way of reinforcing your sales message and improving brand awareness. Remarketing using the pay-per-click or pay-per-impression models, for example, will increase brand exposure for lower costs compared to other advertising methods. On average, around 5 to 10% of your website visitors will become a customer, meaning a large number will move on and possibly never return. A well-devised remarketing campaign can help you win them back by displaying relevant messages to the right people at the right time. If you would like to find out how remarketing can improve your online advertising, get in touch.
